The Argosy, April 1912 — page 11: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

THE We've Doubled the Durability of The OLIVER! Model 5, With Its Steel ARGOSY—ADVERTISING SECTION. Coat-of-Mail, Gives Utmost Limit of Service Built into the new Model § Oliver Typewriter are mmany exclusive devices for saving time and effort. We have even improved the type itself— aud all the world now knows PRINTYPE. : Each of the refinements and added conveniences isa link in the ‘‘endless chain’’ of completeness. But equal in importance to these combined ad- vantages is one that has scarcely been mentioned in print. —An improvement that actually adds years to the life of the machine. To deliver to the purchaser not only the highest working-efficiency but to hold that efficiency at the highest point—for a long term of years—is the problem worked out in Model 5. Pri nty pe a on OLIVER Typewrit@r The Standard Visible Writer This masterpiece model is made with a steel coat- of-mail, which protects the important working parts from dust, dirt and damage from accident. The mechanism works freely in a framework of solid steel, without the vibration and ‘‘rattle’’ so characteristic of typewriters. This wonderful stadz/ity makes for preciston and practically eliminates wear. It gives to The Oliver Typewriter that marvel- ous staying power for which it is justly famed. Endurance Plus Speed The speed possibilities of Model 5 keep pace with the most exacting demands. The light touch and easy action tempt the fingers to move swiftly. The smooth precision of the machine gives speed without conscious effort. Speed Plus Versatility Model 5 is as notable for its versatility as it is for speed and endurance. Its various devices, for special uses, are sitnple, responsive and practical. The Vertical and Horizontal Line-ruling Device, the Tabulator, the Back Spacer, the Interchangeable Carriage, etc., widen the scope of its uses to the utmost practical limit. Versatility Plus “Printype” PRINTYPE, the beautiful new type face origi- nated for The Oliver Typewriter, was designed exclusively for Model 5. The shaded letters of PRINTYPE give distinction and character to typewritten correspondence. PRINTYPE makes a typewritten letter as readable as the best printed magazine or book. Its attention value adds to the effectiveness of selling letters. It aids and rests the eyes. To Purchasing Agents of Corporations When placing your next order for typewriters, we suggest that you give special consideration to these important advantages of Model 5. —Unlimited durability—No appreciable cost of maintenance — Unparalleled speed — Wide range of uses—Beautiful and novel PRINTYPE TYPE —Simplicity (several hundred less parts than other standard typewriters). The same qualities that have won for The Oliver Typewriter the favor of the world’s greatest firms and corporations, appeal with equal force to the one who buysa machine for personal use. Model 5 is an investment that pays handsome dividends in service and satisfaction, year after year. Art Catalog and Special Demonstration for the Asking On request, we will forward a copy of the new catalog and a specimen letter written in PRIN- TYPE. A personal demonstration of the machine itself will place you under no obligation to pur- chase. Details of our 17-Cents-a- ‘Day Purchase Plan gladly given. A $5 cash payment brings this $100 machine—you can pay the balance in pennies. THE OLIVER TYPEWRITER COMPANY 847 Oliver Typewriter Bldg., Chicago (150) Mmanswering this advertisement it ig desirable that you mention THB ARGOSY. re) (C(O) nn ( DNOOKS. ECO