The Argosy, Vol. 61, No. 4 — page 257: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

THE ARGOSY—ADVERTISING SECTION. hin AE yy. ee ad ._ Fa “Sie ps H EATHERBLOOM Petticoats, for Fall and Winter, dis; play an almost bewildering diversity of models, from the most severe tailor-made fo the most elaborately embroidered. TRADE MARK TAFFETA PETTICOATS EVERY PETTICOAT GUARANTEED are the equal of silk in matters of appearance, brilliancy, richness and rustle, and vastly silk’s superior in durability, for Heatherbloom thrice outwears silk, yet costs but a third as much. New shades, solid colors, popular stripes and fancies. Workmanship alone determines price—$2.00 and upward. : If you have any difficulty in securing a Heatherbloom Taffeta Petticoat in the style and color you want, write us and we will see that you are supplied. WARNING—IMPORTANT The great popularity achieved by Heatherbloom Petticoats has led to widespread imitation. Do not accept as genuine a petticoat claimed to be “as good as,” “better than,” ‘‘the same as” Heatherbloom. Such statements are false, for every genuine Heatherbloom Taffeta Petticoat bears this label B of label aA b> oO Facsimile 3 aoe Me : 7 w EATHE SoS 9 : Ee TRADE MARK mm. | sewn lengthwise inside the waistband. Look for it. REFUSE Petticoats that do not have a full and complete label. Don’t take anyone’s word for it—see the label yourself. HEATHERBLOOM by the Yard, 40 cents And Every Yard Guaranteed Be sure that you see ‘‘Heatherbloom”’ on every yard. It is your guarantee of the premier fabric for petticoats, foundations, drop skirts and for all lining purposes. At lining counters—150 shades—36 inches wide. Write for series of souvenir post cards—FREE. A. G. HYDE & SONS, New York—Chicago macgrtit' Raorics In answering this advertisement it is desirable that you mention Tie ARGOSY. comuiclbooks