The Argosy, October 1906 — page 232: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

THE ARGOSY—ADVERTISING SECTION. AHN SRR en eabaeieen ninth MARS AONE ERMA SERTT OS DINED Rrra ye HAO MME AAAS i— JMLYONS8CO. Diamonds on Credit Here are a few exquisite articles of choicest quality from our enormous stock of jewelry. Any honest person Can open an account on our reyular casyv terms: 20% down, 10% per month Order by number from the illustrations. or send for catalog if wider selection is desired. We will ship for examination. If you do not find our goods a finer value than your home dealer can furnish. send them back. If perfectly satisfied, pay to the express agent one-fifth of the price and rent the balance to us in eight equal monthly payments. We pay all trans- portation charges. Every diamond is guaranteed and is exchangable at full price for more expensive goods. Bank references upon request. Ask for Catalog No.10. J. MI. LYON & CO. Established 1843. 71-73 NASSAU STREET, - - NEW YORK 2585—Lion Signet Ring.......39.00 . 2341—Cluster Ring. 12 Dia- : monds and Opal......20.00 2165--Flat Belcher Diamond CARR ARR Ye DHEA ST Bey BOR AA ROA ss ths ae 4 iio thy orenives *, <x = - As oe A 2145—Tiffany Diamond Ring.40.00 ; ae 2157—Flat Belcher Diamond 2140— Hoop Ring, 2 Diamonds and Ruby 60.00 ~ 2875—Open Face Watch. gold we filled case 15.00 ‘7 2320—Engraved Belcher Dia- * . mond Ring....... 200.00) 2149—Tiffany Diamond Ring 250.00 2315—Lion’s Head Ring. ruby eves. diamond in mouth , Lt dP AON ee mle Rann itd alana eididbine ye Fe ROR HHO HIIRANR HLH UY mat LAU ERISA OZst9 AN) Nice ube eH 2atemcdir is AN iQAiMA A A ADRES NA A PIRRARARURM BPR ADY ASAE A $20 WATCH FOR $5.45 ||| \@ REVERSIBLE mer ‘These figures tell exactly what we are in doing—selling a $20.00 watch for $5.45 Collars and Cuffs % po ey my $A iS KR a ~ a ‘Ge ul, ¥ 22 Cz an Ayo al We don’t claim that this is a $40.00 watch or a $50.00 watch, but it isa $20.00 watch. A leading watch manufacturer, being hard pressed for ready cash, recently sold us 100,000 watches—watches actually built to retail at $20.00. There is no doubt that we could wholesale them to dealers for $12.00 or $13.00, but this would involve a great amount of labor, time and expense. In the end our profit would be little more than it is at selling the watch direct to the consumer at $5.45. The Evington Watch, which we offer at $5.45, is a rubied jeweled, finely balanced and perfectly adjusted movement. It has specially Selected jewels, dust band, patent regulator, enameled dial, jeweled compensation balance, double hunt= ing. case, genuine gold=laid and handsomely engraved. — Each watch is thoroughly timed, tested and regulated, before NO} leaving the factory, and both the ‘case and movement are oo guaranteed for 25 years. Tass PD OLE GO Clip out this advertisement and mail it to us to-day with your name, postoffice address and nearest express office. Tell | | H ave Yo u Wo rn 5 3 h em ? us whether you want a lady’s or gent’s watch and we will send || ¢ G - : i : Paar ay Not “celluloid”—not ‘paper collars”? —but made of the watch to your express office at once. If it satisfies you, : - : after a careful examination, pay the express agent $5.45 and are — ’ nema 5 doar coin, linen slo express charges and the watch is yours, but if it doesn’t please rice at stores, c. for box of ten (2% cents each), you return it to us at our expense. W . » ° A 25=Year Guarantee will be placed in the front case of No ashing or Ironing the watch we send you, and to the first 10,000 customers we will When soiled discard. By mail, 10 collars or 5 send a beautiful gold-laid watch chain, Free. We refer to pairs of cuffs, 30¢e. Sample collar or pair of cuffs the First National Bank of Chicago, Capital $10,000,000. for 6c. in U.S. stamps. Give size and style. National Consolidated Watch Co., Dept. 455, Chicago _ REVERSIBLE COLLAR CO., Dept..6, BOSTON, MASS. In answering any advertisement on this page it is desirable that you mention THE ARGosy. conmlcbooks.co@