Argosy and Railroad Man's Magazine, Vol. 107 No. 3 — page 2: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The BRUNSWICK She Amplifier How We Banished Metallic Sounds EFORE The Brunswick Phonograph ever came to market, Brunswick execu- tives were insistent upon a vital better- ment: Reproduction. We had been making phonograph cabi- nets for others for years. We had won top place during the past 74 years in the wood- crafting art. To stake our reputation on a Brunswick Phonograph was a momentous undertaking, And so tone reproduction was studied for months. We tried every known method, the ones then accepted as supreme, But every phonograph we ever heard in all our tests had good tones and bad tones, alternating _ in annoying frequence. Higher Standards Our task was to do away with the so-called metallic sounds. These, we found, came from me- tallic construction. Tone waves must vibrate to attain their vol- ume. And so, as a superlative feature of The Brunswick Method of Reproduction, we evolved the scientific Brunswick Amplifier under our own patents. It is built entirely of moulded wood. This achievement, all acknowledge, is one of the great steps in the progress of phono- graphic art. It brings out tones hitherto lost. It banishes the raucous. Another amazing advancement is_ the Ultona, our own all-record player—in-built, not an attachment. This reproducer, at a turn of the hand, presents to each make of record the proper needle and diaphragm. Each record is played at its best. The Brunswick Method of Reproduction is one of the greatest triumphs of The House of Brunswick since its establishment in 1845. Hear—Then Judge your family, as you decide upon which phonograph, to become ac- quainted with The Brunswick. In your own town there is a Bruns- wick Dealer who will be glad to play this super-phonograph for you. THE BRUNSWICK-BALKE. COLLENDER COMPANY General Offices: Chicago and New York Brarich Houses in Principal Cities of United States, Mexico and Canada Canadian Distributors: Musical Merchandise Salen Company, Excelsior Life Bldg., Toronto You owe it to yourself and to . [DOO S (C(O)