Argosy All-Story Weekly, May 5, 1928 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Wy W we ( , ati Wy pill nee oa 7 Supreme Features of the ““Pocket-lmp’’ that Tell the Whole Story of Lighter Satisfaction! 1 EE aps hs Pro- tected Mechanisms, 2 —Powerfuland Posi- tive Ignition. Revenue Fans »?Oper- ation. Arata, Wasyv Ad- Justment of Spark- ing’ Action. 5 —Simple, Compact Design, —Sturdy, Durable Construction, 7 — Handsome Leath- er-Effect’’ Finishin 12 Alluring Colors, i wa in Gnewering thie advertisement iz te desiravie taat you mention thie magazine. oJ ,» Ty, Yi bald ADVERTISING SECTION : yi L “UN mt? A “What ts the difference between a high-priced lighter ana.the POCKET - LinP a: §/,50 / Absolutely none atall sofaras UTILITY is concerned And by U¢zdéty we mean everything ina lighter that makes for permanent service satisfaction! Convenience—depend- ability — compactness—up-to-dateness of design—simplicity of construction and operation—the sturdiness to” withstand hard usage—and a ‘‘dressiness” of ap- pearance that merits Jong-sustained pride of ownership. All these! And each and every one of them is assured you in this $1.50 Lighter! You can pay a lot more, if you want to, just for the privilege of saying you bought these qualities in a fancier and costlier “livery”. But you can’t pay less without deliberately taking chances on one. or more of these basic essenuals of good value. Compare these “Seven Su- preme Features’? of the “‘Pocket- imp’ with those of any other lighter on the market at any price! See them —and ¢est them—at your Druggist’s, Tobacconist’s, or you favorite shopping place among Jewelers, Hardware Dealers, Stationers, Gift Shops, or Sporting Goods and Department Stores. Or, if your dealer can’t supply you, mail Coupon, and we’ll send you a ‘‘Pocket- Imp" direct, im any of these finishes: BLACK, TAN, LIGHT BROWN, DARK BROWN, CREAM, PEARL GRAY, SUEDE, COPENHAGEN BLUE, HUNTER GREEN, CHINESE RED, MAROON, NICKEL. ~ 3 ee ee a ee ae a ee ee ee ee a wig is eed = i ee 5 Associated Novelty Products Corporation, 56 Pine St., New York ff Phe postman $1.50 lean delivery. Send me by Parcel Post prepaid, a ‘“Pocket-Imp" ff B Lighter in-ssccsesse-secesscoesees finish, for which I will § ASSOCIATED NOVELTY H pay the postman $1.50 upon delivery. (Outside of i PRODUCTS CORPORATION U.S.A,and U.S. possessions, remit$1.75 with Order.) 56 Pine Street, New York City f Name REPT E ROE O RHEE ERT TREE THEO E EERE § EEE H EH «HERE See ene i PA GAIESS si catirde Cader tettbed obes6s tdécercccccccevcce ccccdudgereeccuc-e t Manufacturers and Exclusive O Wikre insects seine State.cceccisziseccessiiestial Distributors of ‘“Ancor’’ Pop- I Ne’ Faoortte Get |. a ; ular-Priced Specialties _——. . sh. me hm Le Le UL ee ee "LEATHER: EFFECT’ FINISHES MIGDOOKSEEO