Amazing Stories, August 1927 — page 7: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

VOLUME 9 HUGO GERNSBACK, Editor DR. T. O’CONOR SLOANE, Ph.D.; Associate Editor NG STORES MAGAZINE OF AUGUST, 1927 No. 5 SCIENTIFICTION WILBUR C. WHITEHEAD, Literary Editor C. A, BRANDT, Literary Edttor Editorial and General Offices; 230 Fifth Avenue, New York, N. Y. Extravagant Fiction Today - - Cold Fact Tomorrow A DIFFERENT STORY By HUGO GERNSBACK AIOW that AmaAzinGc Srorzes has put the first year safely behind it, it is safe to i] say that the magazine has definitely “ar- 4, rived.” Much work, however, is still Sa left to be done. I wish to say here how much we all appreciate the continued support of our readers and their enthusiasm in supporting the mag- azine month after month. While the experimental period is over, and the ma~ gazine is on a fair road to success, much ground has yet to be covered. For one thing, the magazine 1s not yet on a paying basis, notwithstanding the fact that 150,000 copies are printed monthly. The ex- pense of publishing and distributing the magazine and placing it on some 30,000 newsstands through- out the country is enormous. On the other hand, it takes several years to establish a magazine with the advertisers, and while AmAzinc StorIES now en- joys the confidence of a few advertisers, much re- mains to be done. Not until the magazine has some twenty or thirty pages of advertising will it be pos- sible to realize a profit on the publication. I believe you will appreciate a frank talk of this kind, for the simple reason that after all it is really your magazine, and is published at the present time more for your benefit than for the benefit of the publishers. It is with this thought in mind that I feel I am not expecting too much when I ask that you sign the blank below, giving us the names and addresses of as many of your friends as you think might be interested in AMAzING STORIES, Only by having additional readers can the maga- zine hope to be put on a profitable basis, When we print 150,000 magazines, that does not mean that 150,000 are sold. The publishers put out their ma- gazines on the newsstands, and only those that are sold are paid for. Those that are hot sold are re- turned for credit. It is my idea, then, to.send these returned copies to your friends so that those who have never seen the magazine may become acquaint- ed with it and become steady readers. We>believe this is a small favor to ask, and of course, we would like to have only the names of such of your friends as have never seen the magazine before, and who, you think, might be interested in Amazin Srories, After all, we are doing pioneer work with an en- tirely new and different kind of magazine, and must, therefore, have whatever assistance you can give us by sending us good prospects and then let the mag- azine succeed on its own merits. If you do not wish to mutilate the magazine, just copy the blank and send it to us properly filled in. A copy of the maga- zine will then be sent free, to your friends. , Please send copies of AMAzING StTorIEs to: NAME Edwarie Roots. See OTN Oa ADDRESS ag Lil Le ey CITY ond STATE ALLY Ora, INDI ae NAME Glenn Loveland, Pes Sh ADDRESS fe cD en ae eee ne CITY and STATE perords thi ned ec NAME Wvs.. Ra. p Keaenks.. ee PRE eT ADDRESS. oi vics rr dregny riday tis vavg Vqrrmkeis csescweraswstbes CITY and STATE Plaingield., Llinois aes Submitted by. Clark, A Ler. bey teense site Haxeld...Ragens Sci ies ADDRESS CITY and STATE NAME Raymnoned..Wl om nat pee eee Diet eee eee Pee ee eee eee ee ee eee . avpress .9.6/.. Simms. obLree.t......... CITY and STATE (RUN. ccccsescecseveuee a NAME o.oo occcs ADDRESS CITY ond STATE Address 204.52, . ARE ®