Adventure Magazine Cover — page 206: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

204 Establishing such stations in sufficient number and of sufficient efficiency is a problem that no organization has yet been able to work out. A. T. A. can and will do it. We know it can because our magazine has had hundreds of its own local stations for years and knows what can be done. These A. T. A. stations must be kept by intelligent, well informed and entirely reliable business houses or individuals. They must put at our members’ disposal all possible local infor- mation of value or interest to travelers. They must keep on hand, or direct to, all printed in- formation from local sources. With the help of our Art De- partment we’ve worked out the emblem for the A. T. A. that appears here. The T will be red, the remainder black. If you have a better one, send it in. In the meanwhile we'll rally around this one. The A. T. A. emblem on a window or door in Minnesota will mean that there’s a man there who can tell you where the fishing is good, how to get there, what equipments you need. “A. T. A.” on a window in Italy means that the English-speaking station keeper will help you to cash checks, give you information on hotels, tell you NN ie | Adventure about the points of interest in his locality. “A. T. A.” anywhere—from South America to Alaska and from China to Europe—in- dicates a link in a world-wide chain of sta- tions that Adventure is now establishing as parts of a new association which will em- brace every factor of travel—from steam- ship and railroad facilities to books, travel and sports equipment. A later issue will carry the list of new stations now being organized. We hope soon to add a thousand to the two hundred and eighty already in existence. And that’s just starting. Our other Service Departments —“Books You Can _ Believe,”’ “Straight Goods” and the “‘Ques- tions and Answers” section of “Ask Adventure” will coop- erate fully with A. T. A. sta- tions in giving as complete a service as is possible to members. That’s our report to date. Now turn to and help us build A. T. A. into a live club of congenial friends interested in travel, in seeing the great places of the earth and snooping into out-of-the-way corners, in understanding and developing friendship with the people of foreign countries, in pushing out the walls of narrow interests to get a glimpse of the world beyond. cA News Bulletin of Outdoor Equipment and Commodities STRAIGHT GOODS LES TED. BY OUR EXPER LS as Y and efficient looking they are placed before you. It may be rifles you are buying, or fishing tackle, a pair of bin- oculars or a camp kit for the car. Which will you choose? They all have good fea- tures; but which is the rifle, for instance, that will exactly answer your purpose and upon which you can depend for good service? Among four or five brands you will find per- haps two stamped with the seal illustrated here, an arrow with the words “Straight Goods—Tested and Passed by Adventure.” And that’s your guide. Adventure experts living in every corner of this country and abroad, thoroughly equipped to try out equipment in their fields, are testing products for us and giving impartial reports to be published in Adven- ture, telling our readers how they tested the commodity, what features they found most COnmmicloooks (C@