Adventure Magazine Cover, June 20, 1925 — page 211: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

( Velox on the back The professional photographer makes his negatives under the softly modulated light in his studio. He requires for his finished prints a paper of a certain quality to fit his negatives. The amateur photographer makes his negatives under ex- actly opposite conditions—in the contrasty glare of outdoor sunshine. His negatives require for the best results a paper of a very different quality. Velox is the only paper made for the sole purpose of fit- ting the requirements of the amateur negative. And it does fit them more perfectly than any other paper. Careful finishers use Velox exclusively because it is exclu- sively made for careful finishers. Look for ‘“‘Velox’’ on the back. EASTMAN KODAK COM PANY Rochester, N. Y., The Kodak City cComiclbool CO