Adventure Magazine Cover, March 20, 1925 — page 18: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ADVENTURE OUNG skin has marvelous powers of recu- Yeon It will resist the damaging in- fluence of dust and weather if it is cleansed daily with warm water and Ivory Soap. Dermatologists agree that constant strenu- ous treatments and the use of ‘foods’ and “revivers” tend to enlarge the pores, stretch the tissues, and make the skin tender and supersensitive. They advise simple cleansing with pure soap. So, instead of adopting all these artificial and often dangerous methods you will find it wiser and safer these winter days to confine the care of your skin to daily face-baths with warm water and Ivory Soap. This is as fine a treat- ment as tt can have. Proper rinsing, a dash of cold water, thorough drying, and a bit of pure cold cream complete the simple oper- ation. If Ivory is used, you are sure of thor- ough, yet safe and gentle cleansing, for Ivory is pure—as fine a soap as can be had at any price. For youth, maturity and age; for face, hands, scalp and bath, Ivory Soap offers all that you can rightly expect from any soap. Yet its cost is negligible. Procter (> Gamble Her face, her hands, her hair... this simple care safeguards their beauty IVORY SOAP 99 "4/100 % Pure It Floats New Size Guest IVORY the dainty new cake of Ivory, made especially for face and hands, costs but 5 scientific basis for the use of SOAP The following set of principles has been en- dorsed by 1169 physi- cians of highest stand- ing and is offered as an authoritative guide to women in their use of soap for the skin: 1 The function of soap for the skin is to cleanse, not to cure or transform. 2 Soap performs a very useful function for nor- mal skins by keeping the skin clean. 3 If there is any disease of the skin which sOap irritates, a physi- cian should be seen. 4 To be suitable for gen- eral daily use, a soap should be pure, mild and neutral. 5 If the medicinal con- tent of a soap is suffi- cient to have an effect upon the skin, the soap should be used only upon the advice of a physician. 6 Inall cases of real trou- ble, a physician’s ad- vice should be ob- tained before treatment cents. Kindly mention Adventure in writing to advertisers or visiting your dealer. CONMIG OO CO