Photoplay Magazine Cover — page 54: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Rubye de Remer’s New Clothes, Designed Some New Ideas About Dress As outlined to Carolyn Van Wyck By RUBYE DE REMER AM a very practical person. I have been told I don't look it by artists who have painted my por- trait, and I hope that is true. Nevertheless, underneath I have a sort of practical, school-ma’am way of looking at things. And I believe that the best thing to be about clothes is practical. I have absolutely no use for the woman who declares that she buys things she thinks she likes in a store, and when she gets them home finds they aren’t what she wanted at all. That is stupid and impractical and I should like to show women how to avoid it. The secret of remaining young is never to wear an unbecoming hat. Noth- ing ages a woman like the feeling that her hat detracts from instead of enhanc- ing her good looks. And nothing wor- ries a woman so much, not even her husband, as the knowledge that there is something wrong about her clothes. I really love beautiful clothes. If I ‘went to interview a producer and found that my gown had two buttons off, I know I shouldn’t make the least sort of an impression on him. Every woman's morale depends upon her clothes. Now there is only one way to insure against mistakes in dressing—both in selecting clothes and in wearing them. And that is to be practical and use good common sense about it. I wouldn’t love the most beautiful dress ever designed if it wasn’t practical. That is the reason I distinctly prefer American clothes to Paris models and why, though I just returned from the French capital, I have as many Ameri- can made and designed things in my new wardrobe as I have Parisian things. When you want to buy things for a new season, sit down quietly and decide what you need and what sort of things you want to fill that need. Go to see some of the new films in which stars, who spend fortunes and invaluable hours in selecting their garments, are appear- ing. If possible, go to see a star who is something of your own type. Get a pretty good idea of what you are going to have, That is the way to avoid buy- ing things you don’t want. Then, either go to good shops or, what I believe is much more satisfactory, get good pat- terns and a good sewing woman, and have them executed in your own home. If you are clever along that line, you can make your own dresses. Then you are sure of the value of what you have. It is certainly much more economical in every way. Never select things that are easily torn, that are very difficult to put on, that have a lot of fancy trimming or a 54 Remer, the screen star, able to the smartest and most Bon Ton Patterns ave celebrated for frocks. Design 8 A one-piece dress especially designed for Miss de Remer of heavy sport crepe. The severely simple lines are smart and becoming to her youthful figure. The necessary ma- terials and their costs are a6 follows: 3 yards sport crepe @ as 00 $10.50 34 yard filet Jace. @ .50 5. 62 Silver clasps about......- ; 5.00 $i s12 lot of buttons to come off, or that are composed of a number of different pieces to put on. The American woman is a pretty busy person. I don't know a single woman in New York or in California, the two places where I spend most of my time, or in my home town of Denver, who hasn’t interests outside of her clothes. While we all have the instinct to be well dressed, in this country, there are very few of us that will spend hours over a toi- worn wit One of these Patterns Goes to You OE of the three charming frocks, especially designed by and for Rubye de may be owned by you. of any one of the Lhree, and with the knowledge that you have a costume compar- exclusive design conceived this season. their originality and good taste; and Miss de Remer is one of the celluloid celebrities who set fashion standards for all America. She has cooperated with PuotopLay and Le Bon Ton in presenting to you these papas small cost. 414 yards sports crepe. ‘ku wwe Eeinie' we Silver’ clasp: about, <-> .2sceccescnes oo < @ os eeee You may have the pattern Because Le (Conk Va Wich lette or devote our chief mental and physical energy to our personal appear- ance. I have to do a lot of it, because it’s my business, but at that I don’t pre- tend to make a sacred rite of dressing, as French women do. Therefore, I say again, be practical about your wardrobe. Get things that are easy to put on, that don’t need a lot of repairing every time you’ve worn them, that continue to look attractive after they've had some wear. I have a more extensive lot of gowns than the average woman. But except when I buy a gown for a certain purpose, I always Design 9 Miss de Remer’ s long circular cape designed to be It can be obtained at a It has no lining -@ $3.00 Ji {6 one-piece dress.