Photoplay Magazine Cover — page 55: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

i Le Bon Ton HOF by buy things that I know will coptinue.to , look nice after I’ve worn them a while. I design a great many of my own gowns and have them made under my personal supervision. I find I get the best results that way, And I always take into con- sideration how they will hold up, how convenient they are to put on, for, except at the studio, I do not keep a personal maid. * I am personally very fond of one-piece dresses that slip on over the head, without hooks and eyes or buttons, I like cape- coats that do not wrinkle your frocks. Be- ing a blonde, I prefer dark colors, be- cause I think they bring out my hair and Design 11 skin. But color is always an absolutely personal matter. You must judge that for yourself. There is one thing I want to say to all American women and girls. Don’t be hard on yourselves. Don’t wear clothes, even though they make you look smart, that mar your sweet, feminine softness. That is one thing I learned in Paris, and if we have a fault in fashions in this country it is in wearing and popularizing things that are chic but trying. In getting your summer wardrobe, keep that in mind. Avoid severe lines. Avoid harsh effects. Avoid hard glaring colors and—this is my own personal taste, of course, but I believe I am right—avoid the masculine note. Y VOW yg om 7s, D SCIENCES j / ALIFORN Patterns for You ook smart, of course. But try to look sweet, Sport things are always the order of the day dur- ing the summer season. But in choosing them, keep the feminine note as much as possible. I myself prefer dainty, soft things in summer to too much of the sport effect. For evening, I always prefer soft, lacy, delicate things to hard sequins, glistening bead effects and severely classic lines, And [I must admit that for the average woman I prefer veiled effects to too much nudity. preat Design 10 A charming dinner frock of flesh pink Corticelli Satin Patria uniquely draped with the front turned under in oops. The bead and floss embroidery on sash ends and across the front of blouse is also worked on the underbodice between the panel front and back. It totals but $21.75. 51% yards Satin Patria.......... ae #. 50 wie 25 Embroidery silk and beads. : 50 Extras will cost about. ....-. - -00 $21.75 Design 11 An afternoon model of figured foulard smartly trimmed with plain foulard. It favors a double surpliced bodice which terminates in sash ends at the left side and a skirt with a simple cascade drapery on the sight lapping from the back. The them is practical. carried out by Le Bon Ton. I hope you'll like ‘em. wD Wy GR» . Everyone The models I have chosen to give PHOTOPLAY are things I really love, and I think they ought to be of service to American women. Mostly they are my own ideas of approximate cost will be $22.00. i — 5 yards figured ure! ee egaroo pat | PHOTOPLAY MAGAZINE ee re a Department of Fashions ; §22.00 | 25 West 45th Street i Design 12 | New York City, N. Y. Plain and plaided gingham are used with | For enclosed PeREen and twelve cents | effective results in building this model. | in stamps or coins for postage and , The dress of plaided gingham is buttoned | handling charges, please send me Le " to the long front panel of white gingham | Bon Ton pattern of ae l and the scalloped edges are worked in an " design number........in size........ l over and over stitch. Neck of panel i Is a 1 finished with a cross stitch embroidery. l Name, .....eeseees ® | The materials can be bought for the | { very moderate sum given below: Street ai yumder. 3.6 c..n00 Sha selpee , 445 yards plaided gingham...... @ $1.00 a. 50 : 1 yard plain gingham. . : 1,00 | City . . State. ! Buttons, emboidery silk and extras... .. . - 1.50 | Note: Onty one pattern may be ordered with § $7.00 | one coupon, Sizes, 32, 34, 36, 38, 40 and 42onty. J = = Conmiclboolkxs.com ow = tama 4 ©. An = FF