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Pulp Fiction, 1955 · page 99 of 101

15 Western Short Stories — page 99: what you’re looking at

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15 Western Short Stories — page 99: Pulp Fiction, 1955

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# Analysis of This Page This is a full-page advertisement, not story prose or editorial content. It promotes Charles Atlas's "Dynamic Tension" bodybuilding method through a combination of comic-strip dialogue at the top, testimonial narrative, and a mail-in coupon. The ad claims that fifteen minutes daily of Atlas's exercise system can transform a skinny person into a muscular physique, using only the body's own "dormant muscle-power" without equipment. A shirtless muscular man demonstrates the results, and readers are offered a free book titled "Everlasting Health and Strength" for requesting more information.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

"Why don't youtry to put Some weight on?” “Aw, | guess | was just ‘naturally- -born' skinny! "| NOBODY IS JUST “Naturally” a NY Give Me 15 Minutes A Day And I'll Give YOU A NEW BODY OULD you believe it? I “Dynamic Tension’’ is the easy, was oncea skinny 97- pound NATURAL method that you can eakling. People used to practice in the privacy of x 9 ae ugh at myspindly build. ARE YOU your own room—JUuST 15 I wes ashamed to strip | go); MINUTES EACH DAY — Awarded for eaerts foe = sunt inny and : h the title for sports or for a swim. ron dexwend while your scrawny chest fhe Girls snickered at me dul src uct? and shoulder muscles be- World’s behind my back. Folks Riareusuae gin to swell ... those Most said I was just ‘“natu- iaeithae ta spindly arms and legs of Perfectly rally-born skinny!” Confidence? yours bulge... and your Developed hen I discovered my Constipated? whole body starts to feel ag oe Marvelous new muscle- Suffering | full of zip, ambition, self- national building s»stem—“Dyna- from bad confidence, and new contest. mic Tenston.” Ame it preath? energy! turned me into such a o you want “ ; ton”! i to gain weight Dynamic Tension piete spe ecimen o a , “ DO ABOUT |} hold the ti ‘ale ; THE is een | Thousands of other WORLD’S MOST PERFECT- this page! fellows are becoming LY DEVELOPED MAN. Wisekad marvelous physical spec- As / 9 imens — my way. I give WHAT'S MY SECRET? you no gadgets or contraptions ee When youlookinthe mirror and to fool with. You simply utilize see a healthy. husky, strapping the dormant muscle-power in [ fellow smiling back at you—then your own body. In a very short CHARLES ATLAS, Dept. 2499), you'll be astonished at how fast time, you’ll watch it grow and } 115 East 23rd Street, New York 10, N. Y. “Dynamic Tension’ GETS RE- multiply into real, solid, rippling, I want the proof that your system of ‘Dynamic SULTS! LIVE MUSCLE. Tension’”’ will help make a New Man of me—give me fH a healthy, husky body and big muscular develcp- ment. Send me your free book, “Everlasting Health and Strength.’’ eae FREE BOOK fsa ty ius: trated book, “Everlasting Health and Strength.” Tells about my “Dynamic Ten- sion” method. Shows photos of men I’ve made into Atlas Champions. It’s a valuable book! And it’s FREE. Mail coupon to me person- zlly. CHARLES ATLAS, Dept. 249Q,; 115 East 23rd Street, New York 10, N. Y. INAMG: occa gist aos sane ney BER te eds I (Please print or write plainly ) GAs . wewemes es 2302 08 ween nes RINEERs & mn meme | = a ee ee lu Ok AGGress a feesd 14-428 55% PEO cette 2 oO @ CONMUC JOOKSHEO