10-Story Detective Magazine Cover — page 83: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Girls Cant Resist this KISS ME NECKTIE as it By Day a Lovely Swank Tie .» » By Night a Call to Love - in Glowing Words! Men, boys! Now amaze your friends! Surprise and thrill every girl you meet! Be different and the life of the party in any crowd! Here’s the most amaz- ing spectacular necktie that you ever wore, a smart wrinkle-proof, tailored cravat, which at night is a thrilling sensation! It’s smart, superb class by day, and just imagine in the dark it seems like a necktie of compelling allure, sheer magic! Like a miracle of light there comes a pulsing, glowing question—WILL YOU KISS ME IN THE DARK, BABY? Think of the surprise, the awe you will cause! There’s no trick, no hidden batteries, no switches or foolish horseplay, but a thing of loveliness as the question emerges gradually to life, touched by the wand of darkness, and your girl will gasp with wonder as it takes form so amazingly. It’s new... utterly different . ..a Hollywood riot wherever you go, And here’s wonderful news! You can see, examine this glorious tie yourself without risk... just mail the coupon! SEND NO MONEY Examine... Let It Thrill You... ON THIS FREE TRIAL OFFER. Don’t confuse this magnificent necktie with any ordinary novelty tie, for it’s high class, distinctive, ties up perfectly, and you'll wear it with pride. Its color combination is specially created and so original that you actually can wear it tastefully with any suit. It’s wrinkle-proof, beautifully fashioned. You might expect to pay $2.00 or even $3.00 for this cravat just for daytime wear. But now, if you act quickly, under this special. INTRODUCTORY OFFER, you will have this marvelous, breathtaking~ GLOW IN THE DARK sensation for only $1.49! That’s all, just $1.49, a bargain in quality, and a million dollars worth of fun at any party, or in any crowd, and an aid to love! Send no money, here’s all you do. Mail coupon with your name and address. On arrival of your GLOWING KISS ME NECKTIE, you simply pay postman $1.49, plus postage. (If money comes with order, we pay postage.) Then examine. See how it excites and thrills. And, if you are not delighted, if you are not eager to wear it, just return it for your money back promptly. Isn’t that a fair, generous offer? Then act at once. Don’t wait. Mail the coupon now! A SMART TIE BY DAY E- A MAGIC TIE AT GLOW IN THE DARK NECKTIE CO., 207 N. Michigan Ave., Dept. 191-K, Chicago 1, Ill. Rush me my KISS ME NECKTIE that glows in the dark. I will pay postman $1.49 plus postage with your positive assurance I will be delighted or return tie for full refund. If you want us to send you 8 Glowing Neckties for $4.22, check here OJ ITS NOVEL, DIFFERENT BARRELS OF FUN! EEE Ea City eneeeoneeost ese eevee eee eeeeeHeereare Zone... .State...csse» - ppeeimnianeaiiaiias comiclboolks CO