Pulp Fiction, 1939 · page 8 of 116
10-Story Detective Magazine Cover — page 8: what you’re looking at
What you’re looking at
# Analysis This is a **full-page advertisement** for Mattingly & Moore whiskey, likely from an early-20th-century pulp magazine. The ad uses a four-panel comic strip format featuring two men in a boat encountering strangers who praise the whiskey brand's quality and affordability. The advertisement emphasizes that M&M whiskey is "slow-distilled," has been famous in Kentucky for over 60 years, and offers exceptional value—"Long on Quality—Short on Price." The product is identified as a straight whiskey blend at 90 proof, produced by Frankfort Distilleries in Louisville and Baltimore.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mr. Mattingly & Mr. Moore find folks appreciate good whiskey! ats eee “Oh, Mr, Mattingly, 2 aos “Who said: ‘Sir, my name is legion— hy Oh, Mr. Mattingly, One of many in this region iia vA I was stopped upon the highway Who will stick to M & M, ¢ by a stranger and never change, sir!’” g Bef & Z ¢, 4 Ry KE SN) tia PNW LAV RAK re 3 ke Niahee esa] V2 XX XP tile | ANYM) sy \ART 09 49 2 Y vy A) a Ade : YY . * "Ves, Mr. Moore, “They like the way we slow-distill... Yes, Mr. Moore, (We always have, and always willl) There are thousands And they like its mellow flavor... who agree with him, you know... and its price so really low!” HE fame and popularity of Ask for M&M, today...at your Mattingly & Moore aredueto favorite bar or package store. its grand, old-fashioned flavor! Your first taste will show you You see, M & Mis ALL whiskey why M&M has been famous ...every drop slow-distilled. down in Kentucky for more than More, M &M is a blend of straight 60 years... why it is even more whiskies...the kind of whiskey famous today! And remember... we think is best of all. the price is amazingly low! Mattingly & Moore Long on Quality—Short on Price! A blend of straight whiskies—90 proof. Every drop is whiskey: Frankfort Distilleries, Incorporated, Louisville & Baltimore. Please mention Ach Ficrion Group when answering advertisements ComicoookSs Conn