Pulp Fiction, 1939 · page 115 of 116
10-Story Detective Magazine Cover — page 115: what you’re looking at
What you’re looking at
# Analysis of This Pulp Magazine Page This is a full-page advertisement (not story prose or cover illustration) for Charles Atlas's "Dynamic Tension" bodybuilding system. The ad features a shirtless photograph of a muscular man identified as Atlas, accompanied by testimonial text claiming he was once a 97-pound weakling. The advertisement promotes a free instructional book and a seven-day trial offer for Atlas's exercise method, promising to transform the reader's physique. A mail coupon appears at the bottom for readers to request the free book. This type of fitness advertisement was common in early pulp magazines of this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
How to Make YOUR Body Bring You = FAME — ad Cig ree .. Instead of SHAME! /[1!\\\ LO Will YouLet Me Ve he “Shia! Prove |Can Make You \w | 4 KNOW what it means to have the kind of body that people pity! Of course, you wouldn’t know it to look at me now, but I was once a skinny weakling who weighed only 97 lbs.! I was ashamed to strip for sports or undress for a swim. I was such a poor specimen of physical development that I was constantly self-conscious and em- barrassed. And I felt only HALF-ALIVE. But later I discovered the secret that g turned me into “The World’s Most Per- , fectly Developed Man.” And now I’d like to prove to you that the same sys- tem can makea NEW MAN of YOU! MY 7-DAY TRIAL OFFER I don’t say I can do all this for you in this 7 days’ trial. But I DO say—and I want to prove to you—that I can show you enough results in even THAT short time to convince you that my system of “Dynamic Tension” will give you the kind of body you have always longed to have! Do you want big, powerful shoulders—A fine, deep chest— biceps like iron—arms and legs rippling with muscular strength—a stomach ridged with bands of sinewy muscle— and a build you can be proud of? Then just give me the opportunity to prove that “Dynamic Tension” is what you need. As he looks today, from actual un- touched = snap- shot. Holder of title, ‘‘The World’s Most Perfectly De- veloped Man.’’ Right in Your Own Home Dynamic Tension is a natural method of developing you— right in your own home. Its purpose is not only to give you the powerful, rippling muscles you’d like to see in your own mirror, but also—for those whose systems are sluggish for lack of proper exercise—to help them tone up their bodies, inside and out. Send for My FREE Book! It costs you only a stamp—even a post- card will do—to mail the coupon below. I'll send you at once, without cost, a com- plete copy of my new, illustrated book, “Everlasting Health and Strength.” In plain English it tells about my Dynamic Tension method. It shows you, from actual photos, how I have developed (& my pupils — and a explains all about the 7-DAY | Mail Coupon For My FREE. Book! elieeslieeelieee lente teeter eee ete erate ee heehee te! CHARLES ATLAS, Dept. 49-G, 115 East 23rd Street, New York, N.Y. SILVER CUP BEING GIVEN AWAY To my pupil who makes the most improvement in his development within the next three months, J] will award this handsome,. valu- able cup. Sterling silver, it stands I want the proof that your system of Dynamic Tension will help make a New Man of me—give me a healthy, -husky body and big muscle de- velopment. Send me yaur free’ book, ‘‘Everlasting Health and Strength,’’ and full details of your 7-DAY Trial Offer. . ado aa bord TRIAL OFFER I am extend- Name .. peer oer aie ef ens ‘eign muckoner evens mahogany _ base. ing to you. Address me per- wee > _ Kee sonally. CHARLES ATLAS, PS ee a ee ee head are Dept. 49-G, 115 East 28rd . St., New York, N. Y. City ...0- i. oie pike cane eee ; DOO = A C© C©