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Pulp Fiction, 1938 · page 9 of 116

10-Story Detective Magazine Cover — page 9: what you’re looking at

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10-Story Detective Magazine Cover — page 9: Pulp Fiction, 1938

What you’re looking at

# Advertisement Analysis This is a full-page advertisement for the U.S. School of Music's correspondence music instruction program. The ad claims over 700,000 people have learned music through their method, which promises to teach any instrument "easy as A-B-C" without a teacher. It features illustrations of men playing various instruments (drum, keyboard, violin) and includes a coupon for a free booklet and demonstration lesson. The ad emphasizes affordability, speed of learning, and no previous musical knowledge required, listing numerous available instruments from piano to Hawaiian steel guitar.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

> A) ~T Over 700,000 People have studied music this easy Way Easy as iS, over seven hundred thousand delighted men and women all over the world have studied music os quick, easy way. Seven hundred thousand—what a gigantic orchestra thay would make! Some are playing on the stage, others in orchestras, and many thousands are daily enjoying the pleasure and popularity of being able to play some instru- ment. Surely this is convincing proof of the success of the mew, modern method perfected by the U. 8. School of Music! And what these people have done, YOU, too, cao do] Many of these seven hundred thousand students didn’t know one note from another—others had never touched an instrument—yet in an amazingly short time they learned to play their favorite instrument. Best of all, they found learning music amazingly easy. No old time drudging— no expensive teachers. This simplified method made learn- ing music as easy as A-B-O. It is like a fascinating game. From the very start you are learning real tunes by note. You simply can’t go wrong, for every step, from beginning to end, is right be- fore your eyes in print and picture. First you are told how to do a thing, then a picture shows you how, then you do it yourself and hear it. And almost before you know it, you are playing many of your favorite pieces ——jazz, ballads, classics, No private teacher could make it clearer. Little theory—plenty vf accomplishment. ‘That’s wht students of the U. S. Schoo of Music get ahead so fast! What Instrument fox You? Guitar Saxophone Organ Mandolin Cornet Ukulele Trombone Harp Piccolo Clarinet F lute ’Cello Hawailan Steel Guitar Plano Accordion italian & German Accordion Voice and Speech Culture Harmony and Composition Drums and Traps Banjo (Plectrum, 5-String or Tenor) Plano Violin Now You Can Learn to Piay Your Favorite instrument Without a Teacher A-B-C erat You don’t need any special “‘talent.”” Many of our stu- dents who have already become accomplished players never dreamed they possessed musical ability. They only wanted to play some instrument—just like you—and they found they could soon learn how this easy way. Just a little of your spare time each day is nee nd you enjoy every minute of it. The cost is surprisingly low—averag~ ing only a few cents a day for whatever instrument you choose. There are no extras. And remember, you are studying right in your own home—without paying big fees to private teachers. Don't miss any more good times! Learn now to play your favorite instrument and surprise all your friends. Change from a wallflower to the oenter of attraction. Musie is the best thing t offer at a a if mangas are invited everywhere. Enjoy the popularity you 1ave been missing. Get your share of the musician’s pleasure and profit! Start now! Free Booklet and Demonstration Lesson If you are in earnest about wanting to join the erowd of enter- tainers and be a ‘“‘big hit’’ at any party—if you really do want te play your favorite instrument, to become a performer whose services will be in demand—dll out and mail the convenient coupon asking for our Free Booklet and Free Demonstration Lesson. These explain our wonderful method fuliy and show you how easily and quickly you can learn to play at LUttle expense. Instruments are supplied when ueeded-—cash or credit, U. S. School of Music, 48412 Brunswick Bldg., New York City. Thiriy-ninth Year (Established 1898) U. S, SCHOOL OF MUSIC, 43412 Brunswick Bidg.. New York City. Please send me your free book, ‘““How You Can Learn Music in Your Own Home,’’ with inspiring message by Dr. Frank Crane, Free Demonstration Lesson, and particulars of your easy payment plan, I am interosted in the following course: ae ees Name veceeeecess TTTIFTIiitTi tiie irik cree BAAEORE ccc s op vvcnwees veaveesGantaccvestccveesécvccssieeeal evece tC APE RR Ea eS Pee ead ENE PP ee State es cove Please mention Ack Fiction GrouP when anawering advertisamenta =) a (oy (o) (oe) (E@) SiG