Pulp Fiction, 1938 · page 107 of 116
10-Story Detective Magazine Cover — page 107: what you’re looking at
What you’re looking at
# Page Analysis This is a **full-page advertisement** for Midwest World-Wide Radios, appearing in a pulp fiction magazine. The ad promotes an 18-tube radio receiver with "motorized tuning"—a push-button feature that automatically locates and tunes stations. Priced at $39.95 factory-to-you, it emphasizes the radio's advanced capabilities, including foreign reception across six bands covering 12,000 miles. The advertisement includes a detachable coupon for a free catalog and highlights a 30-day free trial offer with money-back guarantee. The layout features a woman operating the radio and technical diagrams illustrating the motorized tuning mechanism.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TUNES ITSELF BY ELECTRIC MOTOR / TORY-TO-YOUR LESS , ; TUBES The famous Midwest factory-to-you plan, : 6 NEW LOW BASE rics iicn Sco, Bae exciting. enables you to buy at g < PRICE CHASSIS wholesale prices—to save up to 50%—to Vi BANDS. make your radio dollar go twice as far sro DAYS biggest radio news is toenjoy30days FREE trialin your home. 3 - MOTORIZED Tuning...an exclusive Enjoy World’s Most Advanced Radio for 20 :3 Midwest development! Just touch a aysin YourHome. Don’t Risk A Penny! || button...and FLASH...its corresponding Act at once on this unusual factory-to-you : station ae te a, exci d tuned. No Offer, We send any Midwest radio ¥ more dial twiddling, no more neck you desire to your home. You use it é twisting, no more goggling. Justtoucha 39 days, and compare it with other 4 button—the foreign or domestic station radios you have owned or heard.’ it corresponds with floats right in..like You are triply protected with . : magic...at the exact center of resonance. Foreign Reception Guarantee, One-Year TERMS Zip...Zip...Zip..you can bring ‘in 9 Warranty and Money-Back Guarantee. AS LOW AS perfectly tuned stations in 3 seconds! BRILLIANT FOREIGN RECEPTION 50¢ AWEEK All this oe in second with Super power and 101 advanced features _ eee Midwest Pertected Motorized Tuning: enable youtobringin weak distant foreign You don’t risk a (See above illustrations) (1-2) You stations like “Jocals.”” The six road when you try touch button; (3) Electric motor [mem bands of this magnificent 18-tube rcestno rectal speeds dial towards corresponding oj set give you brilliant world-wide MOTORIZED station; (4)' Colorful Bull’s Eye <4 reception...over a range of 12,000 radio in your arts across dial and locates itself miles and more. You'll be thrilled home for 30 days. behind station; (5) Dial stops itself with its marvelous 6-continent overseas So mall the! at the station’s exact center of reception, Secures American, Canadian, coupon NOW } resonance and eye “winks” as Police, Amateur, Airplane, : program comes in perfectly tuned. PA VE. £ COUPON OW if Ship broadcasts . . . and finest Foreign programs, SERVICE MEN; Join nation-wide Midwest) SEND 3 ri service organization, Write for free detaits FOR P R E E datactok eee) besey +, While Te Aa nana en <_< st - ‘ Send me your eos FREE catalog a" ¢ ~ ~ =~ DEPT, CINCINNATI, OID, U.S.A. Please mention AcE FICTION GrouP when answering advertisenents _ : > > - : : Pe complete details © “Address dices cr eS Si ee ees : as 7 , ‘ your liberal 30-day aS > ei ee WORLD-WIDE RADIOS |PReetAe ee : ; (Special offer oF TOW sp cata nal DOOR eBay ow M2 MIDWEST RADIO CORPORATION | "icv sting sins [STi wit o "at eR CA . iy -” ,00 CS (e(@) comic