For Love or Gold? The Story of a Great Department Store — page 220: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

rent. Mal + <6 _ ao - ' . lite a ¥ ws & = ce de we ary, mie oof ee, Om 4. \at. 2a Wee ace Wea> 4 > 7 +. - Bs! abe > a a > red Pane Lae ed bs po > « 7 > rm ‘ : Bi Cab ae ; ? e res . wa * waht Tana} Ae % y enc “x ' ? ~ - Buckingham's Dye | For the Whiskers”. A dye has no effect whatever on the bulb or on the root of the hair. It simply stains the hair shaft. It has no power to check falling, hair or to make new hair appear. It is simply and solely a dye. The main questions to be decided about a dye are to procure one that is convenient for use, that will give uniform- ity of color, will not rub or wash off, is clean, per- fectly safe and harmless. ; For the whiskers, mustache, and eyebrows there is nothing equal to Buckingham’s Dye. It is easily applied and within a few hours will produce either a beautiful brown or a rich black, whichever’is pre- ferred, by following the directions. Our dye does not give that dead black color which shows across the room that it is artificial. It does produce, however, a natural, even color that defies detection. ~And then it is not black or brown today, and a miserable color the next. When dyed once it is dyed te stay. It is necessary to occasionally use it thereafter for the new growth of hair. ‘Two or three bottles at most will keep the beard and mustache colored for a year. Hence it is the most economical preparation on the market. | We do not recommend this dye for the hair of the head. It does not go to the seat of the trouble and cure it, as does our Vegetable Sicilian Hair Renewer, But there are many men who are not satisfied, and oO qaost justly so, in having a beautiful head of hair. from the use of our Vegetable Sicilian Hair Renewer, with a most distressing show of beard and mustache, These may just as well be colored with Bucking- ham’s Dye as not, and no one be the wiser. Then, - again, often the beard begins to show the color of age long before the hair does. Here this Dye naturally” comes in and dispels the telltale story of years. _ Bom: