Life, 1929-07-26 · page 7 of 36
Life — July 26, 1929 — page 7: what you’re looking at
What you’re looking at
**Top Cartoon:** A beach policeman interrupts two men in a physical altercation, saying his wife "got her sunsuit on backwards." The humor targets the absurdity of 1920s-era beach fashion and social conventions—the policeman's concern about his wife's improper beachwear is presented as the "real" scandal worth interrupting a fight over, satirizing society's prudish anxieties about women's beach attire during an era when swimwear was becoming more revealing. **"It Sims to Me" Section:** A humorous column by Tom Sims offering satirical observations: complaints about radio, aspirin for social situations, car maintenance, hotel pricing, and the poker "chip stack" as a sign of composure. The beach scene below illustrates couples navigating rough surf, likely satirizing vacation mishaps and awkward social moments at seaside resorts.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
5 People are queer. On their way down to the beach to sit in the sun they walk on the shady side of the road. Beacut Pottceman: Here, here—what's the excitement: “Oh, officer, it's terrible—my wife got her sun-suit on ‘backwards!” It Sims to Me A period is just a comma that has curled up and gone to sleep. I would like to see an author of Sat- Srrancer: It’s pretty rough urday Evening Post short stories try today. . . to write a telegram. “Yes, sir—but my wife'll at- tend to it!” Sometimes I sit and listen to my radio and wonder if there is any way I can get it to take a couple of aspirin tablets, You won't need to worry about other drivers ruining the shiny fenders of your new car if you'll simply get a mechanic to dent the fenders with a hammer. A man went to a summer hotel where he was charged $30 per day. His young son came in one afternoon crying. The son said he had been stung by a bee. His father said, “Abie, who?” A poker face, as I understand it, is when you have most of the chips on the table stacked in front of you and still don’t smile. If jewelers kept abreast of the times they would rent wedding rings. —Tom Sims. comicbooks.com