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Life, 1929-07-26 · page 33 of 36

Life — July 26, 1929 — page 33: what you’re looking at

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Life — July 26, 1929 — page 33: Life, 1929-07-26

What you’re looking at

This page combines book reviews with advertising. The reviews critique prominent historical figures through satirical commentary: John D. Rockefeller is portrayed as self-satisfied despite his massive wealth and philanthropy ($750 million); Mary Baker Eddy is presented as a shrewd businesswoman who profited from religion by charging high fees ($300 for seven lessons) while conventional religious seminaries offered scholarships. The dominant content is an advertisement for Ingram's Shaving Cream. The cartoon shows a man in a car experiencing extreme heat, with the caption "Oh, what a JAR!" The ad's central claim—"Ingram shaves are always Cool"—plays on summer heat while promoting the product's cooling ingredients. The coupon offers seven free shaves, using the tagline "Never mind your Whiskers, think about your Face" to emphasize skin care benefits. This is straightforward product advertising typical of 1920s-era magazines, contrasting the editorial satire above it.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

§ AyKs Em = i ST geal From the New Books “Soldiers in battle did not die like that. She had seen their faces, and the look on them all was one of in- tense astonishment... they had known all along what a terrible thing death was, and yet, when’ it touched them personally, they were... ag- grieved.” —Vivandiere, by Phoebe Fenwick Gaye. “The 1929 Rockefeller sits in the sun, calm as the Buddha, confident all his sins have been forgiven. A whim- sical, quirky little man distributing dimes and platitudes. Basking in the world-wide approval which has greeted his gifts of almost $750,000,000 to science, religion and education. Serene in the knowledge that he was the first to organize mass production and distribution and lead the expansion that has made yesterday's luxuries to- day's commonplaces. He _ regards Standard Oil as the most justifiable in- stitution in industrial history from the point of view of economics, and is proud of his brain child. He does not attempt to conceal his satisfaction when people tell him that Ais trust made the East India and Hudson Bay com- panies look like corner groceries. “He believes that history has al- ready brought in its verdict upon him and his works—and he finds the ver- dict pleasing.” —John D. A Portrait in Oils, by John K. Winkler. “Mary Baker Eddy was a very as- tute woman. She was the best sales- person religion ever had. Hers is the first Bible that ever had testimonials from converts as an appendix. “Her business ability was further shown by the fact that she was the first to charge high prices for her re- ligion. What people pay for they re- spect. You can get the Christian Bible for a few cents, or even for nothing; but you have to pay $3.00 for ‘Science and Health.’ “Christian theological seminaries offer substantial scholarships and give so much aid that a young man can enter one penniless and come out with money in his pocket. But Mary Baker Eddy taught four thousand in her metaphysical college and charged them $300 for seven lessons.” —The Story of Religion, by Charles Francis Potter. The thermometer says, Hot” The thermometer says, Hotter But Ingram shaves are always Coou/ Oh, what a JAR! (THE COUPON BRINGS SEVEN COOL SHAVES FREE) Ti men who use Ingram’s Shaving Cream are forever free from a razor’s fiery pin-prick stabs! For Ingram’s is the pioneer of all shaving creams planned to be cool! It began the revolution in shaving ease and comfort. Ingram’s is cool... cool... COOL...COOL! The first time * you lather up with it, you'll know it’s different! Never mind your Whiskers, think about your Face! After shaving, your face will feel re- freshed, and you'll know a new bracing and tonic sen- sation that you've never felt before! With Ingram’s, you need no lotion. Ingram’s is INGRAMS GHavine CREAM “Never mind your Whiskers, think about your Face” shaving cream, lotion and skin freshener all in one! Because of three special cooling and soothing ingredients, it tightens and tones the skin while you shave. , or Tryout go to two minutes’ trouble and send us that little coupon just below, you’ll be rewarded with seven glorious morning starts to- ward a lifetime of shaving ease and comfort. Our sample is no beauty, but it’s the greatest gatherer of friends any company has ever had. Don’t fail now to try Ingram’s! Mail us the coupon! Do it today! COOL SHAVES | FREE BRISTOL-MYERS CO., Dept. E-79 110 Washington St., New York I'd like to try seven cool Ingram shaves. Na op ns (© B.-M. Co., 1909 comicbooks.com