Life, 1929-07-19 · page 34 of 36
Life — July 19, 1929 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising and service content** rather than satire or editorial cartoons. The main advertisement is **Squibb Shaving Cream**, featuring a couple in formal evening wear with the tagline "From Ear to Ear"—a pun on achieving a wide, satisfied smile through a perfect shave. The ad emphasizes comfort and quality, claiming Squibb spent four years perfecting the formula. The remainder of the page contains practical guides: listings of upscale country night clubs near New York (including one operated by famous speakeasy owner "Tex" Guinan, reflecting Prohibition-era culture), sheet music recommendations, phonograph records to purchase, and a theater ticket order form. An **Apollinaris mineral water advertisement** appears on the right, marketing it as "The Queen of Table Waters." This reflects Life's 1929 audience: affluent urbanites seeking entertainment and luxury goods during the prosperous Jazz Age, before the October stock market crash.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FROM EAR TO EAR YOU can grin. There’s every rea- son in the world to feel satisfied with yourself, if your face reflects the sunny cleanliness of a Squibb shave. Smooth and ruddy and downright comfortable. That’s Squibb’s Shaving Cream. Everything a good shaving cream should be. No wonder. The House of Squibb blended for four years before they could pack enough mellowness and comfort into a tube to make it meet the high standard of their other products. Just as a hint, start tomorrow to practice that ear-to-ear shaving perfection. People notice it. All druggists carry Squibb Products. Shaving Cream is 40c for a wal- jig tube. © 1929 by E.R. Squibb & Sons loping A SHAVING CREAM BY SQUIBB Life Confiderytial Guide (Continued Country Night Clubs Annowntan Inn. Riverside Ave. Nice place. (Out Bway to 246) Petnast Heatit Ivx. Good place. Parkway) Posr Lovcr. Good place, good music. (Post Road past New Rochelle) Suowrtace. Valley Stream. “Tex” Guinan's new home. (Merrick Road) Pavittion Rovat. Nice place, good crowd. (Merrick Road) Wixpseast Canty, near Montclair, Great place. (Holland Tunnel to Montclair, Pompton Turnpike to Riverdale) Canary Corrace. Madison. Tunnel to Madison) Bive Hits Prantation, Plainfield. Very nice. (Holland Tunnel to Plainfield) from Page 26) (Pelham Nice. (Holland Dance Numbers (Sheet Music) “Kinda Cute" (Sketch Book) “Rhythm of the Waves” (Sketch Book) “Sweet Savannah Sue” (Hot Chocolates) in’t Misbehavin’ (Hot Chocolates) “Moanin’ Low” (Little Show) “Can't We Be Friends” (Little Show) Records He's A Goop Man To Have Arounp I's Tue Last or tHe Rep Hor Manas A swell record (Victor) Tuar's Wat I Catt. Sweer Music I Dos't Waxt To Ger Tinw Good old Sophie Tucker (Victor) Ia Featuertnc A Nest hot vocal chorus, V'st Dorse Wuat I'st Dotxo For Love Lazy fox-trot (Victor) Snappy tune, LIFES THEATRE TICKET SERVICE 598 Madison Ave., New York City Purchase Order (Directions for using on Page 26) Dear Lire: I want seats for the following shows: Name of show No. seats Date Check for $——— enclosed she is thoughtful of you “The Queen of Table Waters” Sole Importers: Apollinaris Agency Co. Fifth Avenue at 42nd Street, New York Ow Top or tHe Wort ALone Ivy's A Hasiy or Mine Maurice Chavalier and his French accent (Victor) Sincty’ IN Tre Rain, Hot fox-trot with marvellous piano accompaniment. Your Morner ano Mine Sentimental stuff (Victor) Basy, Ou Witere Can You Be T Kiss Your Hanp Mapame singing, and how. (Columbia) Bing Crosby July 19, 1929 Vol. 94 Number 2437 Published by LIFE PUBLISHING COMPANY, 598 Madison Avenue, New York Cuartes DANA Gisson, Chairman of the Board Cram Maxweit, President Lancnorne Grsson, Henry A. Ricuter, Secretary-Treasurer Norman Antnony, Editor Vice-President Lire is published every Friday, simultane ously in the United States, Great Britain, Can- ada and British Possessions. Title registered in U, S. Patent Office. The text and illustrations in Lrve are copy- righted. For Reprint rights in Great Britain apply to Live, Rolls House, Breams Buildings, Fetter Lane, London, E. C., England. The foreign trade supplied from Live's London Office, Rolls House, Breams Buildings, Londo, EC. No contributions will be returned unless oe companied by stamped and addressed envelope. Lire does not hold itself responsible for the loss or non-return of unsolicited contributions. Notice of change of address should reach this office two weeks prior to the te of issue to be effected. All communications should be addressed to LIFE, 598 Madison Avenut, New York. Yearly subscription Rate, $5.00 (Canadian, $5.80; Foreign, $6.60.) SST Te ae rT comicbooks.com