Life, 1929-07-19 · page 29 of 36
Life — July 19, 1929 — page 29: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement from Life magazine's advertising section (page 27). The page promotes the Dodge Brothers Senior, a luxury car marketed as "the aristocrat of all Dodge Brothers cars." The advertising copy emphasizes quality, elegance, and refinement, claiming it rivals more expensive vehicles while offering competitive pricing with "convenient terms." The illustration shows an elegantly dressed couple admiring a scenic waterfront view, positioned above a detailed drawing of the Dodge Senior Coupe. This aspirational imagery—linking the car to leisure, sophistication, and refined taste—was standard advertising strategy of the era (appearing to be from the late 1920s). The text's flowery language ("masterpiece of a master hand," "aristocrat") reflects period advertising conventions designed to appeal to middle-to-upper-class buyers seeking status and luxury.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The (Masterpiece of a Master Hand THE SENIOR is the aristocrat of all Dodge Brothers cars. Quality radiates from its lines. Comfort — richness — quiet elegance distinguish its interiors. And only the best taste —and the smartest note of modem fashion — govern the choice of its colors, its style-features, its many attractive refinements. No matter how expen- sive a car you have owned before, the Dodge Brothers Senior will make a deep and winning impression. Largest, handsomest and finest of all Dodge Brothers cars — its prices are unapproached for such generous fine-car value. Convenient Terms DODGE SENIOR COUPE, wire wheels extra DODGE BROTHERS SENIOR @ CHRYSLER MOTORS PRODUCT comicbooks.com