Life, 1929-06-21 · page 40 of 40
Life — June 21, 1929 — page 40: what you’re looking at
What you’re looking at
This is primarily a **tire advertisement**, not political satire. It promotes General Tire and Rubber Company's "Dual-Balloon" tire technology. The illustration depicts a scenic moment—appears to be the Grand Canyon based on the caption—where passengers in an open vehicle admire the landscape. The tire itself is prominently displayed in the foreground. The ad's messaging targets 1920s motorists concerned with **practical reliability**: puncture resistance, longevity ("won't wear prematurely 'bald'"), traction ("non-skid"), and low-pressure comfort. The tagline "goes a long way to make friends" is a light-hearted appeal to trouble-free motoring. There is no political cartoon or satire here—it's straightforward consumer advertising using an appealing lifestyle image (leisurely auto travel through natural wonders) to sell tires. The page demonstrates how Life magazine mixed editorial content with advertising revenue.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
There Is No Other Tire Like It The new Dual-Balloon principle alone has been successful in combining greater mileage with regular balloon low- pressure —and with this low-pressure there is the extra advantage of the longer wearing, non-skid tread which will carry you through season after season of safety and assurance. ~ ~ In this day of speedy stop-and-go trafic a more effective and permanent non-skid is essential. The tire that will not wear prematurely “bald” holds every assurance of security for many seasons to come. ~ ~ On all roads you want trouble-free travel, without the annoy- ance of a moment's attention to the tires, without the tension of tire worry—the new experience of never having a puncture or a moment's delay because of your rubber. ~ ~ Whatever particular feature you most de- sire you can take in full measure from the Dual-Balloon. The General Tire and Rubber Company, Akron, Ohio. comichools.cou)