Life, 1929-06-21 · page 37 of 40
Life — June 21, 1929 — page 37: what you’re looking at
What you’re looking at
This is primarily **advertising, not satire or political commentary**. The page promotes Command-Aire aircraft to business executives. The advertisement emphasizes aviation's practical benefits: saving business travel time, expanding salesmen's territories, and increasing productivity ("your hours pay bigger dividends by air"). It targets affluent professionals who can afford private planes ($3,350–$6,325). A small inset illustration shows a pilot and businessman, reinforcing the target audience. The ad establishes credibility by highlighting the Chief Engineer's 12 years experience with Germany's Heinkel aircraft manufacturer and claims about the plane's stability—notably mentioning test pilots ride on the fuselage during flight to demonstrate trustworthiness. The distributed dealer network listed suggests this was a major commercial push during aviation's early commercialization period. This reflects 1920s-30s optimism about private aircraft becoming accessible to business professionals—a vision that didn't materialize as predicted.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
General Distributors CURTISS FLYING SERVICE, Inc. 7 W. S7th Se. New York Ai heir 15. irporte Sadia eee aaa toe Denn Storsshown. INDIANAPOLIS, IND. ‘Silver Wing Aircraft Corp. 802 South ware SPRINGFIELD, MASS. tern States Aircraft Corp, 134 Dwight Street AnGHIGASS, ILLINOIS wiation Service & Transport 2807 South Michigan Avenue Airport, Tne. 250 Fronsportation Building SYRACUSE, NEW YORK General Avigilon Company, 208 South Geddes Street DETROIT, MICHIGAN LOS ANGELES, CALIF. Miler Aircrafe & ‘& Motors. Inc. Washington Bivd. SEATILE, WASHINGTON ‘Northwestern Airlines, Lac. 024 Duwamish Avenue ST.LOUIS, MISSOURI Radio Aircralt Corporation Melbourne Hotel Care of Radio Station WIL FORT WORTH, TEXAS Texas Flying Service TULSA, Qe Command’Aire Sales COMMAND-AIRE'S Chief Engineer, Albert Vol- mecke, came direct to us from 12 years with Heinkel of Germany, one of Europe's largest and most success ful builders of air transport. COMMAND-AIRB exsincering embraces exclusive superior features Sound in no other plane. 1 COMMAND-AIRE test pilots leave the cockpit and Fide the fuselage "bare-back’ " swbile the plane flies on ander perfect self-control. This is im mo sense a stunt bat sn everyday demonstration ef COMMAND- AIRE’S trustworthy stability. Your hours pay bigger dividends by air, . ; Eit in time saved for business, or in time gained for pleasure. For flying has reduced days to hours—translated miles into mo- ments—multiplied ‘contacts for the executive—expanded the sales- man'srange—broughtdistant buy- ers into personal touch and quick- ened the cadence of commerce. For you who question flying as practical— Commanp-aires now in service. Wherever transportation plays a part in your daily affairs, Com- MAND-aIRg brings you bigger divi- dends—In more dollars from your effort—in putting infinitely more time at your disposal—in the _ sheer zest of air travel—in pride of possession in a smart, powerful, able ship. Let us help you collect these div- CoMMAND-AIRE will banish doubt. Indeed not mere assertion but sound assur- ance founded upon eminent engi- neering’—assurance justified by amazing stabilityt in the air, giv- ing yourelaxed confidence your first time up—assurance underwritten by the splendid performance of idends to be clipped from the boundless hori- zon. YoucanownaCoMMAND-AIRE from $3,350 to $6,325—factory, powered by aviation’s finest mo- tors. See our nearest distributor, as listed here, or write us direct for complete information and lit- erature. COMMAND.-AIRE, Inc., Little Rock, Arkansas COMMA me = comicbooks.com