Life, 1929-06-21 · page 35 of 40
Life — June 21, 1929 — page 35: what you’re looking at
What you’re looking at
This is a humor feature exploiting a common editorial error: when magazine stories continued across pages, awkward juxtapositions occurred when readers combined the story's final line with the next article's opening line. The page shows examples where this accident creates absurd results. For instance, a story about buying a bonnet "continued on page 82"—which happens to be where a piece about pants begins, creating unintended comedy. Similarly, "It isn't my liver now" followed by "continued on page 76" produces a non-sequitur. The feature invited readers to submit their own found examples for five dollars, creating a participatory game. The joke relies entirely on the mechanical nature of magazine layout and the comedy of accidental juxtaposition rather than intentional satire. The lower half is a Forhan's toothpaste advertisement about gum disease (pyorrhea).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Jumping at Conclusions Note—When reading a story that breaks over to another page, include the “continued” line with the last line and see what you get. Lire will pay five dollars for each one printed, but remember that other people read the same magazines you do and the first one in gets the five. Send them to the Conclusion Editor, Life, 598 Madison Ave., New York. Conclusions must be dipped from newspaper or magazine. None will be returned. od Most of her concluded on page 145. —Harper’s Bazar. Bobby would buy mamma a new bonnet or a handsome shawl at a time when the seat of his pants continued on page 82. —Motion Picture Classic. men and women—Abbott's Bitters, 2 de and iavigorator. Sample by mail, 25 cts + & Co., Baltimore, Md And there were flights of steps lead- ing nowhere, wells choked with the dust of desolation infinite, a cemetery where every bone had long since con- tinued on page 107. —Saturday Evening Post. ConstasLe: What sort of a car was it? Casuatty: Bit late, ain't yer? There's bin two more over me since then. His eyes opened in mild surprise. “It isn’t my liver now,” he assured her. “It continued on page 76. —Saturday Evening Post. He waved his arms a little wildly, swayed to and fro, opened his mouth and continued on page 157. —Woman's Home Companion. —Punch (by permission). He hesitated, still in prey to that conflict, then abruptly continued on page rt. —McCall’s. Ina Pinch, use ALLEN’S FOOT = EASE Without realizing it, I was hitched up for lite—To be continued —Saturday Evening Post. Even when teeth are white NOBODY’S IMMUNE* *4. out of 5 Neglect the Gums and Surrender ANGER seems so remote when teeth are white. But, as your dentist will tell you, teeth are only as healthy as the gums. And diseases that attack the gums seldom reveal their presence until too late. So start taking proper care of the gums to preserve teeth and safeguard health from dread Pyorrhea—the disease of neglect that ravages 4 persons out of Health to Pyorrhea 5 after forty and thousands younger. Every morning and every night, when you brush your teeth, brush gums vigorously with the dentifrice specifically made for this purpose—Forhan’s for the Gums. Within a few days you'll notice an improvement in the way your gums look and feel. In addition, your teeth will look cleaner and whiter. For while this dentifrice helps to firm gums and keep them youthful (the surest eafe- guard against Pyorrhea), it also cleans teeth and protects the crevices where decay so often begins. Get This Good Habit Remember, nobody’s immune. And the safeguard against dis- ease is a semi-annual visit to your dentist and proper daily care. Get a tube of Forhan’s from your druggist today. Two sizes —35c and 60c. Start using it, morning and night. Teach your children'this good habit. It will protect their health. Formula of R. J. Forhan, D. D.S. Forhan Company, New York. YOUR TEETH ARE ONLY AS HEALTHY AS YOUR GUMS comicbooks.com