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Life, 1929-05-10 · page 36 of 44

Life — May 10, 1929 — page 36: what you’re looking at

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Life — May 10, 1929 — page 36: Life, 1929-05-10

What you’re looking at

This page contains a France tourism advertisement and movie reviews from Life magazine (appears to be 1920s-era). **The Advertisement:** The left column promotes French resort towns—Deauville, Biarritz, Monte Carlo, etc.—as affordable luxury destinations compared to American resorts. The pitch: you'll get more "chic" for less money in France. **The Movie Reviews:** The right side critiques films starring William Haines ("The Duke Steps Out") and reviews "Scandal" and "Show Boat." The critic praises Haines' comedic charm but heavily criticizes producer Carl Laemmle, accusing him of prioritizing film quantity over quality—essentially manufacturing mediocre movies for profit regardless of entertainment value. The only redeeming moment in "Scandal" is apparently a song by John Boles. The small cartoon in the upper right (labeled "This ad") appears to be an unrelated advertisement for Carbona cleaning fluid, emphasizing its safety.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The smartest resorts in the world...are not the most expensive! If you're the average man, accustomed to American prices...you're apt to leave the smartest resorts on this side of the Atlantic outside your calculations....But French resorts offer a far more brilliant picture... at prices you can easily afford....LeTonquet ++sinternational chic at a beach that owes its reputation to the Prince of Wales.... Deauville...where tout Paris spends hectic week-ends....Dinard...a lovely curving shoreline for the bather, rocks for the artist, the casino for everybody...the smartest plage in Brittany. ...La Baule... ten miles from St. Nazaire, crowded with gay Parisians who adore the beach, the pine woods, the tennis and the dancing... Biarritz... the sponsor of the sun-tan mode and every important fashion in sports clothes... the starting point for the auto-car serviceoverthe Route des Pyrenees....Cannes «+ethe southern capital of chic, the centre of smart Riviera life.... Monte Carlo...where all the world comes for the ultimate thrill. Information and literature on request RAILWAYS OF FRANCE! Ceneral Representatives INTERNATIONAL WAGONS-LITS, 701 FIFTH AVENUE, NEW YORK, OR ANY TOURIST AGENCY Life Movies (Continued from Page 25) Mr. Haines is cast as a romantic and wealthy young man who takes up prize fighting for the fun of it and be- comes a contender for the light heavy- weight title. A match is arranged with the champion but the importance of this event is lost on William when he falls in love with a fair co-ed and decides to attend college incognito in order to be near her. While William is wooing the disdainful Miss Craw- ford in his breezy, presumptuous style, his manager is getting wrinkles trying to make Bill train for the big scrap. The climax of the picture is the championship bout which is made realistic by long shots and crowd noises recorded during a battle staged in a big arena between two clever fighters, with close-ups of William effectively interpolated. The excitement is in- creased by flashbacks to the college where Joan and her friends are listen- ing-in over the radio and learn for the first time that their college chum is a big glove-and-sock man. The popularity of Mr. Haines can be accounted for in the scene during which he parks his auto and forces his attentions on Miss Crawford. No mat- ter how much of a smart-Aleck Wil- liam may appear to be, his actions are characterized by a humorous zest and youthful freshness that never descend to suggestiveness. It is regrettable that more screen comedians haven't Mr. Haines’ point of view. “The Duke Steps Out” is light but enjovable. “Scandal” Mr. Carl Laemmle should feel a cer- tain amount of pride in the power that makes it possible for him to display two such terrible pictures as “Scandal” and “Show Boat” on Broadway at one and the same time. When Universal put out their big publicity squawk about “Show Boat” we thought that perhaps Laemmle and Company really meant to offer the public bigger and better productions. After viewing this alleged epic we next went over and took a look at “Scandal,” with the result that we are now convinced that Mr. Laemmle is in the motion picture business for the sole purpose of producing huge quan- tities of film, regardless of how much entertainment value may accrue to the misguided customers who put out their good money to witness these in- ferior products. The one enjoyable feature of * “Scan- dal” is a song by John Boles, former musical comedy and light opera star. You may get a giggle out of the rest Pus ady suggested by J. Riker £1 Quay Bt, Bir, ky Ef ora'Sahid Sccptathe ws wil pep —andit is just as unsafe to use inflammable Cleaning Fluids demand- CARBONA Cleaning Fluid CANNOT BURN CANNOT EXPLODE absolutely safe!- Removes Grease Spots Without Injury to Fabric or Color Does it Quickly and Easily 2.0 BOTTLES arnt one Srones Carbona Products Co., 902-964 West 26th Street, New York of the picture if you enjoy laughing at movies that are supposed to be serious. “Scandal” is really scandalous. WAR! Lire has declared war against the Ticket Scalper! Get your theatre tickets at box-office prices thru LIFE’S TICKET SERV- ICE and help run the scalper out of town. (See Page 26) ELYSEE 60 EAST 54™STREET NEW YORK a | OTE L vsRESTAURANT O+rR BCTION MAX A.HAERING [FORMERLY 10 YEARS) ELYSEE UBAST SOT STREST comicbooks.com