Life, 1929-04-26 · page 34 of 36
Life — April 26, 1929 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising content**, not political satire. The main cartoon illustrates a Squibb's Shaving Cream advertisement (circa 1929), showing a well-dressed man in a top hat examining his freshly shaved face in a mirror. The accompanying text emphasizes the product's smoothness and comfort—selling the idea that proper grooming is a mark of refinement and masculinity. The cartoon's style is typical of 1920s commercial art: elegant, aspirational, and targeted at middle-class male consumers. The phrase "quite the thing" means fashionable or desirable. The page also contains **entertainment reviews** (movies, books, records, dance music) and advertisements for other luxury products like Apollinaris sparkling water and Allen's Foot-Ease powder—all marketing to affluent readers during the pre-Depression era. This reflects Life magazine's dual function: satirical commentary alongside high-end commercial advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
QUITE THE THING IT’s new—it comes in a tube—and every man who’s tried it will tell you that “it’s quite the thing to use.”? — They’re talking about Squibb’s Shaving Cream. For men like the easy, thorough work Squibb’s does. The razor simply skims through your beard. There’s never a bite nor a sting— just smooth, cool comfort from start to finish. And the clean-cut, spruced-up face that Squibb’s gives you lasts all day long. A shave with Squibb’s isn’t just a shave—it’s a tonic too. Settle the whole shaving ques- tion by starting with Squibb’s to- morrow. You'll find it at all drug stores. Priced at 40c. © 1929 by E.R. Squibb & Sons A SHAVING CREAM BY SQUIBB Movies (Continued from Page 22) an original revenge by holding the prince at bay with a rifle while a tiger sneaks up and attacks the helpless man. The realism of this scene provides a fitting climax for the picture. One synchronized sequence, during which a group of Javanese dancers stage some clever native steps, is worth the price of admission. There is also some pleasant harmonizing, presumably by Javanese singers, but some of the words and music are strangely reminiscent of familiar Hawaiian melodies. The major criticism of “Wild Or- chids” is that the story limps along slowly at times. It might also be said that Miss Garbo is not called on to strain her histrionic talents, but her performance, as usual, is adequate and entertaining. Lewis Stone is still one of the grandest actors on the screen, and Nils Asther plays the prince with such daring technique that it seems a shame he is not more successful. “Wild Orchids” is recommended. Books (Continued from Page 31) Pigeon”, “The Silver Box”, “Loyal- ties,” and the more recent “Escape.” Those of you who like Galsworthy will appreciate having all his plays in one volume uniform with “The For- syte Saga” and “Caravan.” And everyone else ought to buy the book because it is a bargain: twenty- five plays, six hundred and_ ninety- eight pages for the price of one round of drinks with Knickerbocker Jr. Confidential Guide (Continued from Page 23) Guinan’s, 203 West 54th, Whoopee. C.$4.00- 5.00. H.Carl. Mipsicur Frotic, New Amsterdam Theatre. Helen Morgan Chevalier, and a big check. °C.$6.60. Mocapor, sist St. East of B'way. Nice place. No cover charge. Renvezvous, Winter Garden Theatre. Clay- ton, Jackson and Durante, the funniest birds in town. C.$3.00-4.00. H.Leon. Seactane, St. Regis Hotel, Vincent Lopez speaking. *C.$1.50-3.00. H.Charles. Vitra Vater, 10 East Goth. Collegiate. °C.$2.00-3.00. H.Jean. Dance Numbers (Sheet Music) “Song In My Heart” (Spring Is Here) “Honey” (No show) “Helen” (No show) “Red Red Rose” (Whoopee) “You're Perfect” (Pleasure Bound) “No Other Love” (Music in May) Records Ancay—(2) Tuat’s A Prenty (Brunswick) Ray Miller's band, Vocal chorus, and ac- Leaders of nations and leaders of finance select it when they entertain The Finest Sparkling Table Water in the World Sole Importers: Apollinaris Agency Co, Fifth Avenue at 42nd Street, New York ————— cordion solo in (1) and oh boy...what a trumpet player. On Winn tHe Dance—(2) My Annarous (Columbia) (1) A peach of a fox-trot. (2) Very collegiate. Lapy Divine—(2) Sweer Suzanne (Colum bia) Two pretty waltzes. I Never Kvew—(2) Wuo’s Sorry Now (Brunswick) A new record of two old favorites, Low down and generally disturbing. “soyacit ‘OT so many years ago, brushing the teeth was a cus- tom followed by only a few; today its bene- fits are so ap- parent that cleansing the teeth isa habit. Now people are realizing that proper care of the feet is also necessary and are using Allen's Foot-Ease, the antiseptic, healing Powder for the feet because it takes the friction from the shoes, relieves tired, ach- ing, smarting feet and takes the sting out of corns and bunions. If you would walk all day or dance all night and never think about your feet, shake into your shoes each moming some Allen's Foot-Ease or sprinkle it in the foot bath. Sold at all Drug and Toilet Goods counters. For free trial package and s Foot-Ease Walking Doll, address Allen's Foot-Ease, LeRoy, N. ¥. “Allen's Foot-Ease +2EVERY DAY ?>~ Tue ry “ comicbooks.com