Life, 1929-04-19 · page 8 of 52
Life — April 19, 1929 — page 8: what you’re looking at
What you’re looking at
This page is primarily an advertisement for the Mimeograph machine, placed in *Life* magazine. The ad features a photograph of an early mimeograph device at the top and promotes its utility for business and educational institutions. The ad makes no satirical point—it's straightforward marketing copy. It emphasizes the machine's speed and low cost for reproducing "maps, drawings, charts, forms, diagrams" and "form letters." The appeal to both businesses and schools reflects the early 20th-century enthusiasm for new office technology that could democratize document reproduction. There are no political cartoons, caricatures, or satirical commentary on this page. It's simply a technical product advertisement showcasing the mimeograph as a revolutionary (for its time) reproduction device.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SHAPES—FORMS—PATTERNS The mind thinks in pictures. One simple illustra- tion is sometimes worth a thousand words—because it sticks in the memory. By means of the Mimeograph, business and educational institutions throughout the world are putting pictures to work as never before. Hourly, thousands of maps, drawings, charts, forms, diagrams may be easily and inexpensively reproduced by this high-speed device. Anything that ‘can be typewritten or traced on the stencil sheet is ready in a twinkling for private printing. The quickest and least expensive means of duplicating form letters and all kindred matter. Simplic- ity—speed—low cost! Let us tell you how you may put Mimeograph’s picture-ability to work to your profit. A request to A. B. Dick Company, Chicago, will bring full particulars. MIMEOGRAPH comicbooks.com