Life, 1929-04-19 · page 49 of 52
Life — April 19, 1929 — page 49: what you’re looking at
What you’re looking at
This page contains reader letters praising *Life* magazine and O. O. McIntyre's appointment as dramatic critic, plus advertisements and a cartoon. The main cartoon, titled "Embarrassing Moments," depicts a woman wearing an elaborate Easter outfit with an enormous bow, startling onlookers on a city street. The joke satirizes the social embarrassment of wearing an ostentatiously fashionable outfit—the woman's dramatic Easter ensemble draws stares from passersby. The caption suggests lighting a Murad cigarette to appear nonchalant when your wife makes such a conspicuous fashion statement. This reflects 1920s social anxieties about public propriety and gender performance: a wife's bold fashion choice could embarrass her husband socially. The humor targets both the wife's extravagant taste and the husband's discomfort with drawing attention. The page is primarily composed of advertisements (Almond Roca candy, The Ansonia hotel) and reader correspondence, with this single-panel cartoon as the main editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Regarding O, O. McIntyre’s appoint- ment please quote me as follows: “The worst blow to the American Stage since the Iroquois fire.” Irvin S. Cobb. Dear Life: Congratulations and best wishes to you and Odd McIntyre on his appoint- ment as dramatic critic. Will H. Hays. Dear Life: March 7, 1929 Under “Such is Life” in the Feb- ruary 22nd number is a letter from Mr. McIntyre telling about how he felt a new “feel” in Lire on his return from Europe. I know exactly how he felt because I’ve been going around in Eu- rope for some time without Lire. To- day I found I could get a copy right here at the hotel news stand and it | had that new “feel” and a sparkle, too. Tell Mr. McIntyre that if he saves a litle on taxis and other expenses he can buy Lire even when he’s in Europe. With many thanks to you for all the improvements in this last issue that make a magazine of refreshing fun for a wandering American, I am Sincerely Yours, Elizabeth C. Fassenden. ur. A = Miother’s Day Suggestion This Mother's Day, surprise that wonderful woman Your Mother — with one of those startlingly new packages of Almond Roca. Thousands have tried todescribe thisconfection have tried to i ° ren ois 8 Coler and it you get your money back if you know another Confec~ tion its equal: If no near-at-hand dealer has it, we will ship direct, pi Kindly include our dealer's name.* £* Brown & Haley, Cone jectioners to the Elect, Tacoma, Washington. Brown & Haley’s Ahmnond Roca America’s Finest Confection Weewwwrwwwwwrwwwwwwerews EMBARRASSING MOMENTS chalant When your wife startles the world with her Easter outfit . . . be non- Light a MURAD. © P. Lori@ard Co., Bat. 1760 Will you please pass my thanks on to Mr. Hanley who designed my private car. It amused me vastly. Such econ- omy of line; such a peaceful expres- sion on the bozo who reads the news- paper. I suppose that’s me. Now if the bird on the roof were only a com- posite of all the shacks who ditched me in days forever gone—I'd be hap- pier still. In future when enemies and friends doubt my ancestry and claim that I’m merely a Yale student and a chorus boy with dreams of hobo- hemia, I'll show them the illustration in Lire. At any rate, I’m having it mounted for my den. It'll be great for the movie broads. They fall for Old Masters, My appreciation—and do believe it —Lire was never better. Sincerely, Jim Tully. Manacer—Do you drink? Appticant For Jos—I'll have a small one, thank you. —The Blade. A Homey Hotel in New York! Discriminating Women Choose THE ANSONIA BROADWAY AT 73 SE NEW YORK 1400 LARGE ROOMS Comfortably Furnished Soundproof Walls Room and Private Bath from $3.00 For two persons..from $5.00 In a_ restricted, residential district, 5 minutes to all the- atres and shops, TURKISH BATHS EXCLUSIVELY FOR WOMEN comicbooks.com