Life, 1929-04-19 · page 42 of 52
Life — April 19, 1929 — page 42: what you’re looking at
What you’re looking at
This page contains three distinct sections: **advertising, theater criticism, and a product endorsement.** The **Cunard Line advertisement** promotes luxury ocean travel to Europe, emphasizing fine dining at famous restaurants accessible via their ships—a pitch to wealthy travelers. The **theater and movies reviews** discuss contemporary Broadway shows and films, mentioning performers like Colin Keith-Johnston and Buster Keaton. The theater critic notes an actress's habit of hiding props in her bosom for dramatic effect—seemingly a recurring theatrical affectation the reviewer gently mocks. The **"Arizona Hunter" section** is an advertorial—disguised advertising presented as editorial content. It tells a narrative about a desert traveler finding comfort in Edgeworth pipe tobacco, presented as testimonial. The accompanying product images show tobacco tins. **For modern readers:** This reflects 1920s advertising practices where tobacco was openly promoted without health warnings, and advertorials seamlessly blended with editorial content. The "oasis of comfort" metaphor uses the desert setting to suggest the product provides relief and pleasure—standard marketing rhetoric of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
To dine at Europe’s famous restaurants... Go to the Inn of William the Conqueror for that particular poulet and that particular trout from the fresh water tank ... to Deux Perdrix in Dijon for partridge or escargots to your heart’s content ... to the Colombe d’Or at St. Paul daVar, if it’s having its usual miraculous way with lobsters. En route to Europe you need not suffer impatience. Poulet Metternich a la Cunard suggests that M’sieu Paul, domiciled be- tween Cabourg and Deauville, may be a plural gentleman... And Homard Cardinal, although it may make you homesick for St. Paul du Var, consoles you, because it is another Cunard specialty... and because you enjoy it in delightful company on the shortest way over to Europe’s particularly famous restaurants. TO FRANCE AND ENGLAND BERENGARIA April 24-May15-Jane S MAURETANIA May 1-May22- June 12 AQUITANIA May 8+ May29- Jane 19 CUNARD LINE ® SHORTEST BRIDGE TO EUROPE Life Theatre (Continued from Page 28) | But as the first act curtain descended | Mr. Robert Garland, an observing fel- | low critic a few seats away, whispered: | “I hope she doesn’t hide anything in | her bosom and sigh!” But she did. In her last play, I believe, it was a key. This time it was a check. And, some- how, that gives you a sketchy idea of the play. Theatrical high spots: Colin Keith- | “Journey’s End.” . . . Bill Robinson’s | tap dancing in “Black Birds”... Charlotte Granville’s dowager role in “Let Us Be Gay”... Phil Baker clowning with his stage box plant in “Pleasure Bound” .. . Bert Lytell’s amazing changes in “Brothers”... Evelyn Herbert singing “Lover Come Back to Me” in “New Moon”... Hope Williams in “Holiday”... Junior Durkin in “Courage” . . And there is no reason why Lire should not receive a free puff for its new ticket service... It is the most construc- tive step yet taken to protect the pub- lic from ticket scalping. Movies (Continued from Page 29) | bearing a striking resemblance to an | airedale. Dorothy Sebastian, who sup- | ports the star, does some surprisingly | clever comedy work, including an in-| toxicated act in a night club which | hearty chuckles, and condemned as rough-house by the very refined. Miss Sebastian has played in pictures that gave her more chances to display ar- tistic qualities, but she has never ap- peared in one that gave her more ex- ercise. The continuity rambles hither and yon to drag in the laughs by the scruff | of the neck, but toward the end of the picture Mr. Keaton displays his | knowledge of showmanship by staging a sure-fire build-up for a finale. In this sequence Buster and Dorothy stage a battle with a gang of rum- runners on a yacht. The scrap is good comedy until all the members of the crew are disposed of except the husky leader, and then the proper amount of seriousness is allowed to creep in and arouse the sympathy of the audience for the game little man who takes an awful beating before he finally gets in the big sock that knocks out the vil- lain. Buster makes the most of this situation, and the customers will love it... despite its age. If you consider any picture worth while for the sake of a few good laughs, see “The Spite Marriage.” will be greeted by most folks with | Johnston’s sustained performance in |}, Arizona Hunter Lands Big Catch For His Pipe Stranded in hot desert he finds oasis of comfort in this little blue tin Ask Mr. Kirby, a victim of the stifling eat of the desert, and he'll tell you it's mighty uncomfortable to hunt for your favorite pipe-tobacco and find you've lost your pouch, Unless (as it so happened) one of the boys has a welcome “shot” of Edgeworth to fill the breach. Mr. Kirby says it certainly did more than that for him, For from the moment he packed his pipe with Edgeworth the world seemed pretty good again. Hot. Springs, So. Datots December §,'1928 Larus & Brother Company Richmond, Va, Geatlemen: One day in the desert in Arizona, I west out on an all-day shooting trip. and left my uch at home, and did not discover it uatil wae miles from town and a mile of more from disgusted. The sun was devil that day, and everythin iad T e000 got Now a queer thing about these hi I have is that tobacco relieves them. asked one of the boys for a pipe of tobacco, and he banded me a tin of Edgeworth. { fot, the biggest surprise of my smoking cr- perience. For the pipe tasted just as good it ever had with the other brand, and quite a bit cooler, too. You can be sure I have never smoked any more imported mixture as long as Edgeworth i no other. ec itie Twill use Sincerely yours. (signed) McKinley Kirby Not all pipe smokers are brave bold hunters. But nearly all pipe smokers are calm, serene fellows. Pipe-smoking runs to sound, thinking men—not to the nervous, helter-skelter breed. Somehow with a briar between your teeth you simply can't hurried into, nervous, jumpy decisions. But you don't have to wait until you're stuck in a desert to try Edgeworth. FREE Offer Perhaps you've lacked _ proper fodder for your pipe. If so, let us send you/free of charge a trial ackageo dgeworth Ready - Rubbed smoking tobacco. Simply write your name and address to Larus & Brother Co. 16 S, 21st. St., Richmond, Va. Edgeworth “‘Ready-Rubbed” is sold in various from small pocket packages to pound humidor tins. Also “Plug Slice’’ Edgeworth comes packed in thin slices, for pi smokers who like to“‘rub up” t tobacco in the palm of the hand. comicbooks.com pissieceaey