Life — April 5, 1929 — page 47: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Halfa Century to Catch a Fish! by Rex Beach |e OFTEN been asked, and had myself sometimes wondered, why a slim contrivance made of bamboo | would cost anywhere from $10 to $50 or more. Especially when a barefoot boy can catch such a beautiful string of perch with a ball of twine and a pin carefully bent in the middle. And I had fished in all sorts of odd corners of the world before I had this chance to see great piles of Tonkin cane from China being shaped with loving care into fishing rods at Monta- gue City. New Thrill for Old Fisherman What I learned gave me a thrill. The amount of delicate hand work on a really fine fishing rod is well-nigh in- | conceivable, Instead of paying too much, I had been paying too little, judged by ordinary commercial stand- ards of production cost and selling price. I was amazed to discover that, on the acres covered by the Montague plant, | more than half of the world’s split bamboo fishing rods are made. I had scarcely heard the name before. Most of my rods bore no name at all, or only those of local dealers, Today the new Montague trade | mark is being placed on the rods for | definite identification of the products of this famous old establishment. Hundreds of Busy Hands And I was amazed to discover that, upon these delicate,powerful rods,hun- dreds of hands must labor before the store clerk finally hands them over the counter to us. Months of work—half a century’s experience, knowledge and skill—the craftsmanship of master craftsmen jew- clers—all to help me catch a fish! They Are “Different” Fishermen are different fromothermen; fishing rod craftsmen are different from other workmen. The story of the Mon- tague Company's methods is a story of quiet, calm, and courteous business methods, and the happy craftsmanship of half a century ago, marching straight on down into the present decade,amaz- ingly—outstandingly—successful. —Rex Beach Sh ANS Montague Rods and Reels, famous for half a century because of quality, are featured by the best sport goods ores everywhere. Every rod handworked, every rod Girly priced and—finer rods can not be made, Who's Who in Verse William Edgar Borah A Rose, the blushing Gift of Flora, I'll pin on William Edgar Borah, That snorting Mountain Buffalo The Senator from Idaho. For when his long, black Mare he tosses And paws the Prairie, Party Bosses | Are worried, flurried, scared and vexed | And don’t know What Next. He won his Place among Headliners By prosecuting Lawless Miners In Spite of Threats and fierce Uproar | Nineteen- When Murder stalked in four. Then, in the Senate three Years later, He proved himself a keen Debater, A Fighter in the Foremost Rank, Though Independent, not a Crank. A wild Lone Wolf, by Reputation, Who often skips the Reservation, He shows again and yet again That he can work with other Men. As hardy as an Early Norseman, The Senate’s most distinguished Horse- man, His Epitaph let Fame indite: “Not President, but mostly Right.” Arthur Guiterman, A bachelor is a guy who didn’t have | a car when he was young. Ollapod. -~40R HES A JOLLY C000 FELLA — The woman who used to wait at the front door for her husband. - is Coming | A DUDE RANCH I THE ROCKIES —you can dowhat you please when you please—or nothing at all if you please! On the cool veranda of a ranch house you can loaf luxuri- ously, comforting silence of the mountains around you, pine-scented air to breathe. If you like action, there are skyline trails to ride— mountainstoclimb—streams full of trout ready to fight! We can tell you about all sorts of western ranches— ranches where you can rough it with ease — real ranches where rodeo stunts are part of the cowboys’ everyday job. If you want a vacation that is different please mail the cou- [o} comicbooks.com