Life, 1929-04-05 · page 10 of 56
Life — April 5, 1929 — page 10: what you’re looking at
What you’re looking at
This page contains primarily **advertisements and promotional content** rather than political satire. The main items are: 1. **"The Technique of the Sound Accompaniment"** — a poem by R.C. O'Brien describing how a theme song repeatedly plays during a movie's narrative, following a couple from romance through war and reconciliation. This mocks the heavy-handed use of musical leitmotifs in early sound films. 2. **Railways of France advertisement** — a tourism pitch encouraging Americans to visit France rather than just New York. 3. **Simmons watch chain advertisement** — promoting quality jewelry. 4. **Two photographs** — depicting Parisian street scenes and what appears to be a social gathering. The page reflects 1920s-30s consumer culture and early cinema conventions rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Technique of the Sound Accompaniment He meets her, and it is June; Then somebody sings the theme song; They both fall in love quite soon; Then somebody sings the theme song; But her old man (he is funny), | Thinks the youth just wants his money; So the youth says: “Goodbye, Honey.” Then somebody sings the theme song. | But she follows him—like that; Then somebody sings the theme song; They live in a walkup flat; While somebody sings the theme song; They can’t live on what he makes; Soon her hubby she forsakes; But, without him, her heart aches; Then somebody sings the theme song. Comes the War, both grim and gory; song; | He enlists to fight for glory; Drum beats almost drown the theme song; He comes home quite celebrated; He is wined and dined and feted; Through it all, why, she has waited; As somebody sings the theme song. Don’t see Paris and go home this year ...see France! What would you know of America...if you'd only seen New York?.... By train... by auto- bus...this year, see France!...Take the route des Vosges, cool even in summer... forests, sky-high pastures, snowpeaks on the horizon +++-Or the route de Jura...gorges, cascades, tree-covered plateaus with vi nn on the western slopes....Travel through Brit- tany...witness a pardon, understand the sea +++-Slip down the Loire Valley and recreate the splendor of Old France from those mag- nificent chateaux.... Make the rounds of the | the Gorges du Tarn derground, the thrilling passage on a rush- ing stream between colossal cannon walls... Cross the Alps, Napoleon-wise...passes, lost villages, stupendous glimpses valley-ward, lone churches, set so high their spires touch heaven....Take the Pyrenees in your stride | «glaciers and peaks, aerial resorts of super: | smartness all year ‘round....Skirt the Medi- terranean, flitting from one gay beach to the next along the Grande or the Petite Corniche | ++-0r on to Corsica in the blue Mediterranean. | Information and literature on request RAILWAYS OF FRANCE | General Representatives INTERNATIONAL WAGONS-LITS, 701 FIFTH AVENUE, NEW YORK, OR ANY TOURIST ACENCY | Her old man no longer hollers; | When somebody sings the theme | song; He gives both a million dollars; | Then somebody sings the theme | song; With her parent's change of heart, | They both have a brand new start. As the movie fans depart Everybody sings the theme song. R. C. O'Brien. Just an old fashioned necking party War tunes mingle with the theme Your wateh-chain just "t be at sixes and sevens with your watch and still de you justice. A good watch deserves a ood chain . . . one as carefully, skil- fanly made as the watch itself! 4 Simmons Chain! The chain illustrated (a white gold-filled Waldemar, 30580, at $11.25) has been designed especially for the Gruen Pentagon. The chain may be worn, of course, with any other watech—yours, for instance! It is typi of Simmons leadership in smart, mod- ern designs. Your jeweler will show you many others. R. F. Simmons Company, Attleboro, Mass. IMMONS CHAINS comicbooks.com