Life, 1929-03-29 · page 35 of 36
Life — March 29, 1929 — page 35: what you’re looking at
What you’re looking at
This is primarily a **General Motors advertisement**, not political satire. It promotes Fisher Body Company's car bodies as a quality mark across GM's multiple brands. The illustration shows a stylized woman holding a child, a visual metaphor for the trustworthiness and care Fisher Body provides. The ad argues that "Body by Fisher"—a manufacturing emblem—offers "absolute certainty" to confused car buyers navigating competing brand claims. The key claim: Fisher Body deliberately partnered only with quality automakers before merging with GM, so their name became a reliable seal of approval. The ad lists Fisher-bodied vehicles: Cadillac, LaSalle, Buick, Oakland, Pontiac, Oldsmobile, and Chevrolet. For modern readers: this represents early **branded quality assurance**—using a component manufacturer's prestige to reassure consumers across an entire product range, a common marketing strategy today.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
verywhere, men and women look for the symbol which assures 7 7 7 absolute certainty in motor car buying To prospective motor car pur- chasers who are, perhaps, confused by the assertions of superior merit on every side, it is comforting to know that there is a sure and simple way of arriving at super-quality and super-value in a motor car. No matter in what price field one may be interested, the emblem “Body by Fisher” guides the CADILLAC , LASALLE . prospect unfailingly to the better motor car in every price field — and not only because “Body by Fisher” also means “General Motors car’’. Years, even, before Fisher became a part of General Motors, Fisher deliberately restricted its clientele to those manufacturers noted for the superior- ity of their cars. BUICK ' OAKLAND PONTIAC | Thus Fisher was attracted to membership in General Motors as inevitably as a magnet attracts fine steel. It is for this reason that the emblem “Body by Fisher” actually constitutes absolute assurance of better value in those cars (listed below) to which it is affixed. OLDSMOBILE CHEVROLET GENERAL MOTORS comicbooks.com