Life, 1929-03-15 · page 33 of 44
Life — March 15, 1929 — page 33: what you’re looking at
What you’re looking at
This is a **Lucky Strike cigarette advertisement**, not satire. The page presents a man in what appears to be a naval or maritime captain's uniform alongside a Lucky Strike cigarette package. The accompanying note claims that authorities attribute increased cigarette smoking to improved manufacturing processes, and specifically credits Lucky Strike with outselling all competitors combined in 1928. The "heroic rescuer" headline suggests the advertisement is positioning Lucky Strike cigarettes as a desirable, quality product associated with authority and reliability. This represents early-20th-century advertising before health warnings were required—cigarettes were marketed as beneficial and sophisticated products. The maritime imagery likely evoked themes of adventure and masculine appeal.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Note Authorities at- ——— tribute the enor- mous increase in Cigarette smoking to the improve- ment in the process of Ciga- rette manufacture by the ap- plication of heat. It is true that during the year 1928, Lucky Strike Cigarettes showed a greater increase thanall other Cigarettescom- bined. This confirms in no uncertain terms the public’s confidence in the superiority of Lucky Strike. comicbooks.com