Life, 1929-03-15 · page 3 of 44
Life — March 15, 1929 — page 3: what you’re looking at
What you’re looking at
This is primarily a **luxury automobile advertisement**, not satire. The page advertises Cadillac-La Salle vehicles through Life magazine. The illustration depicts well-dressed, sophisticated urbanites admiring a Cadillac-La Salle automobile—establishing the car as a status symbol. The text claims that Cadillac-La Salle ownership demonstrates refined taste and "the highest ambition" one can achieve in motorcar ownership. The ad emphasizes exclusivity: ownership signals membership in "smart" society circles. Pricing ($2295 to $7000) and references to luxury body styles (Fleetwood, Fisher) underscore the premium positioning. This reflects 1920s consumer culture, where automobiles represented aspiration and social standing. The advertisement assumes readers understand that displaying the "right" car publicly communicates wealth and sophistication to observers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life The Most Celebrated and Sophisticated Cars on the Streets of the Wi orld! T IE long, glorious roll of CadillaceLa Salle ownership is studded with sparkling names. Wherever you go you will find these distinguished cars the pronounced favorites in the smarte est and most exclusive circles. The plain truth of the matter is: those who know motor cars know too that Cadillac-La Salle ownership carries with it the unquestioned admission that the owner is driving the very finest motorecar which his highest ambitioncanattain..¢ Deluxe Fisher and Fleetwood coachwork render Cadillac and La Salle the most luxurious motoring in the world... «La Salle prices $2295 to $2875, Cadillac, $3295 to $7000—alll prices f. 0. b. Detroit. CadillaceLa Salle dealers welcome business on theGencral Motors Deferred Payment Plan. CADILLAC MOTOR CAR COMPANY Division of General Motors Detroit, Michigan Oshawa, Canada CAD! Lene2 LAS comicbooks.com