Life, 1929-02-01 · page 3 of 40
Life — February 1, 1929 — page 3: what you’re looking at
What you’re looking at
This is primarily an **advertisement**, not political satire. The page promotes Timken Tapered Roller Bearings for automobiles. The illustration depicts a stylishly dressed woman posing next to a 1920s automobile, emphasizing the car's elegance and durability. The headline "Those Enduring Young Charms" plays on the phrase "enduring charm" to suggest that Timken-equipped cars maintain their appeal and performance over time—just as the woman's youthful attractiveness endures. The ad claims Timken bearings provide "complete assurance of endurance" against speed, shock, and torque damage. The copy targets car buyers by noting that while some only appreciate new cars, discerning purchasers recognize that Timken-equipped vehicles offer superior longevity and reliability. This is marketing, not commentary or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Some only see cars in the first bloom of youth. But those who look into them for extended miles of service satisfy themselves that the car of their choice is Timken-equipped—which gives com- plete assurance of endurance. As time goes on Timkens go on. The reasons, of course, are Timken tapered construction, Timken POSITIVELY Dv UNG CHARMS" with TIMKEN EQUIPPED CARS ALIGNED ROLLS and Timken electric steel—a three-way combination of ex- clusive safeguards against speed, shock, thrust and torque. The causes may sound technical but the effects are easy to understand. Salesmen generally mention “Timken- Equipped”. If they forget, motor car buyers remind them. THE TIMKEN ROLLER BEARING COMPANY, CANTON, OHIO TIMKEN =: BEARINGS LUPE: Published We Life Publishing Company, 598 Mddison Ave., New York, N.Y. Sul Sen Yak Fu OSes cde aot of Nossh 31570. Petal ia 9A. Baia bo 2nd Cla Matter ibecription, $5.00. Vol. 93, No. 413, Feb. 1, 1929. Ent'd as 2nd Class Matter, poe 8 eh os ‘at the Post Office Dept., Canada. Copyright 1929, Life Pub. Co., in U. 8., E Possessions. comicbooks.com tis