Life, 1929-01-18 · page 32 of 44
Life — January 18, 1929 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising and entertainment reviews** rather than political satire. The main content is Harry Evans's review of "The Viking," the first full-length technicolor feature film, depicting Leif Erikson's discovery of North America. Evans's commentary addresses a key concern for 1920s audiences: technicolor's vivid palette may seem unnaturally saturated because viewers aren't accustomed to seeing such vibrant color reproduction on screen. The bottom right contains a **wordless cartoon joke** about wealth: two figures observe someone, with one saying his fortune "runs to six figures," and the other replies "Yeah, I've seen them"—a pun suggesting the wealthy person literally walks around displaying large numbers rather than possessing substantial money. The page is otherwise filled with **period advertisements**: Sterling engines, European cruises, Abbott's Bitters tonic, and Brown Lavender Smelling Salts—typical luxury goods marketed to Life's affluent readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“The Viking” B Tuts is the first full-length y feature produced entirely in Harry technicolor, so you should se Evans it for this reason if no other, Until movie patrons become accustomed to this new process, there will be complaints that the films contain too much color to be natural. This will be due to the fact that the average person is not conscious of the amount and variety of color in everyday life, and when these natural colors are brought into focus on as small a field as the movie screen, they may seem exaggerated. That's my story and I'll stick to it. “The Viking” depicts the discovery of North America by Leif Ericsson, based on the novel, “The Thrall of Leif the Lucky,” by Ottilie A. Liljencrantz. Historical fea- tures cause the interest to drag at times, but the picture is made generally enter- taining by the capable acting of veteran troopers. The cast reads like Old Home Week with Pauline Stark, Donald Crisp, Anders Randolph, Julia Swayne Gordon, E hantine Splend: Roy Stewart and Clair MacDowell. Nchanting Dplendor crysuallisesin a motor yacht. Farthest from tush and If it doesn’t accomplish anything els, closest to nature, a lost world bechons you vie water. ( STERLING engines, powerfal : technicolor will at least give the blonds a and swift as science has developed, are retarded slightly from « maximum to soft-running, ff break. In the past brunettes have reg- easily-turning power plants for marine transportation. + Engines 12 to 565 H.P. S| Jistered best, as a rule, before the camera, STERLING ENCINE COMPANY — BUFFALO, NEW YORK : but you will know things have changed Clark’s Famous Cruises NORWAY métbrrenRANeAn The Cruise, 52 days, $600 to $1300 . ot “Lancastria’’ ‘sailing June 29 Canard STURT TOURS 2 uP Spain, Tangier, Algiers, Italy, Riviera, Sweden, fied guests! Thay abe our fer the Norway, Edinburgh, Trossachs, Berlin (Paris, happiest summer of your life, L London). Hotels, drives, fees, etc., included. STUDENTS EL CLUB Mediterranean, Jan. 29, 1930, $600 up. DENTS APAYER *| Frank C. Clark, timespidg.,N.Y. veneer BITTERS SMELLING ets ie SAUTS Glass of Ginger Ale or At home, at the theatre, while Water. A Good Tonic Pe frond or traveling. or and Palatable. stufty Sample of Bitters by mail 25 cts. tinge snd : C. W. ABBOTT & CO. Said verte ry “They say his fortune runs to six figures.” Baltimore, Md. Square, “Yeah, I've seen them.” comicbooks.com