Life, 1929-01-18 · page 2 of 44
Life — January 18, 1929 — page 2: what you’re looking at
What you’re looking at
This page is primarily an advertisement for the "New Fleetwoods," luxury motor coaches produced by General Motors through the Fleetwood Body Corporation. The decorative art deco border features a small illustration of a figure on a swing at the top center, which appears purely ornamental rather than satirical. The ad emphasizes exclusivity, claiming these custom-built vehicles represent "the ultimate in luxurious coachcraft" available only on Cadillac and La Salle chassis. It highlights General Motors' acquisition of Fleetwood craftsmen and facilities to produce bespoke vehicles, and mentions showrooms in Palm Beach, Florida and New York City. This is straightforward advertising rather than political satire or social commentary—typical of Life magazine's commercial content from this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE NEW ELEETWOODS | he Ultimate in Jecrurious Coacheraft— ] V. tth justifiable pride General Motors invites your consideration of the new Fleetwoods—the most luxurious motor-coachcraft that has ever been offered an increasingly exacting public. These new leelwoods, which can be had only on Cadillac and La Salle chassis, are specifically designed and built for that clientele which demands coachwork precisely interpreting its own exclusive conceptions in respect of color, trim, hardware, upholstery and special appointment. It was for this express purpose that General Motors acquired not only the plant and properties of the lleetwood Body Corporation but also the services of those Fleetwood craftsmen whose affectionate labor—inspired by the ideals and traditions of generations of Fleetwood master artisans—has for long years produced special custom bodies surpassing anything else the world has to offer. In the production of these de luxe Cadillac-La Salle Fleetwoods the pur- chaser may avail himself at any time of the counsel of professional motor coach designers who aid him precisely as the architect and interior decorator advise him tn the construction, decoration and furnishing of his home. These exclusive Fleetwoods are now available in twenty-two exquisite models, many of which are on display in Cadillac-La Salle showrooms of the larger cities throughout the country, the Cadillac-La Salle Salon, Palm Beach, Florida. And at our Salon and Studios, 10 East 57th Street, New York. FLEETWOOD BODY CORPORATION UNIT OF FISHER BODY CORPORATION + DIVISION OF GENERAL MOTORS comicbooks.com