Life — January 18, 1929 — page 2: what you’re looking at

What you’re looking at

This page is primarily an advertisement for the "New Fleetwoods," luxury motor coaches produced by General Motors through the Fleetwood Body Corporation. The decorative art deco border features a small illustration of a figure on a swing at the top center, which appears purely ornamental rather than satirical. The ad emphasizes exclusivity, claiming these custom-built vehicles represent "the ultimate in luxurious coachcraft" available only on Cadillac and La Salle chassis. It highlights General Motors' acquisition of Fleetwood craftsmen and facilities to produce bespoke vehicles, and mentions showrooms in Palm Beach, Florida and New York City. This is straightforward advertising rather than political satire or social commentary—typical of Life magazine's commercial content from this era.