Life, 1928-12-28 · page 34 of 37
Life — December 28, 1928 — page 34: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a political cartoon. It promotes *The Golden Book*, a literary magazine positioning itself as sophisticated and elite—"finding its way into every aristocratic home." The ad highlights prestigious literary contributors including Eugene O'Neill, F. Scott Fitzgerald, Katherine Mansfield, and others, appealing to readers who value high culture. The offer is a loss-leader: four free months plus 12 paid issues for $3.00 (normally $3/year full price), betting that free trial months will hook wealthy subscribers. The language emphasizes exclusivity and discriminating taste ("deftly," "stimulating," "discrimi-nating eyes"), marketing the magazine as a status symbol for the educated upper class. The dark photograph at left is unclear but appears decorative. This represents early 20th-century magazine marketing to affluent readers through appeals to cultural prestige.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE MAGAZINE THAT’S FINDING ITS WAY INTO EVERY ARISTOCRATIC HOME A Golden Book Inno- vation cannot mean the mere adding YOU MAY READ of a new name to our list of writers—each issue has the always run the whole gamut of GOLDEN BOOK brilliance, from the, most talked fe of moderns to the most inspired masters. . 4. MONTHS Our Surprise for You is a E Golden Book in new form—larger pages, FRE larger type and decorative ventures for discrimi- nating eyes. We Don’t Want You to Miss the Jan- uary Issue—or a single issue all year in this pageant of celebrities. Eugene O'Neill, Balzac, Galsworthy—each magnifi- centin his own way. Here’s that gay Irish wit, Samuel Lover, and our own F, Scott Fitzgerald at his best. Here’s Katherine Mansfield, deftly, poignantly sketching a life, a mood for you. Fannie Hurst, realist, fashion- ing a tale of romance. Leonard Merrick, W. W. Jacobs, Wilkie Collins— they all bring you their best in the pages of the Golden Book. Nothing is too old, nothing too new, but it must be interesting, amusing, stimulating. Fiction, Drama, Essay, Poetry, Humor and Personalities—each month a satisfying selection. Review or Reviews Corr. The regular price of The Golden Book 55 Fifth Ave., New York City is $3.00 a year. But you may read it Send the Gotoen Boox to me for the next 16 months, | Sud test its value for 4 MONTHS FREE. the first 4 months coming to me without cost. I enclose The coupon will bring you 16 issues $3.00 for the remaining 12 issues and this amount will be ree » for the price of 12. If you are not funded to me if I am not thoroughly pleased with the maga- eonvinced at the end of 4 months, your zine by the time my paid subscription begins. money will be refunded. Don‘’t miss Name. _ January—send the coupon today. Address. REVIEW OF REVIEWS CORPORATION 55 Fifth Avenue, New York ‘THE DEVIRNE-HALLENDECK COMPANY, INC, PRINTERS, NEW YORK comicbooks.com