Life, 1928-12-28 · page 2 of 37
Life — December 28, 1928 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **Kolster Radio advertisement** from 1928, not political satire. The main content promotes the Model K20 radio ($135.00), featuring two product illustrations and marketing copy emphasizing Kolster's reputation as "a fine set." The decorative cartoons—showing a figure (possibly Commander Byrd, mentioned in the text) and arctic/polar expedition imagery—reference **Richard Byrd's South Pole expedition** (1928-1930). The advertisement claims Kolster radios were "selected...exclusively" for Byrd's expedition, using this real-world exploration as endorsement credibility. The text notes Kolster broadcast programming on Columbia Chain radio network Wednesday evenings. This is commercial advertising leveraging contemporary exploration news, not political commentary.