Life, 1928-12-21 · page 36 of 36
Life — December 21, 1928 — page 36: what you’re looking at
What you’re looking at
This page is primarily **travel advertising**, not political satire or comics. It promotes Hawaii as a winter vacation destination to American readers, emphasizing luxury and escape from responsibility. The imagery shows a romanticized tropical scene: silhouetted figures relaxing under palm fronds with a volcanic mountain and beach in the background—visual shorthand for exotic leisure. The text promises relief from "the cares of the busy world," golf, deep-sea fishing, inter-island cruising, and "primitive ways of the South Seas." This reflects early-20th-century attitudes toward Hawaii as a destination for wealthy Americans seeking both modern comfort (luxury hotels) and staged "exotic" experiences. Three shipping companies compete for business: LASSCO Line (Los Angeles), Matson Line (San Francisco), and others, offering round-trip packages for $400-$500 including steamship fares and accommodations. There is **no political cartoon or satire visible** on this page—it is straightforward commercial promotion targeting affluent leisure travelers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Be a neachcomner in Hawaii this winter— with time off for bridge and tea and golf! Enjoy long drifting days of delicious irre- sponsibility. Forget the cares of the busy world. Forget to go home! It may be the mid- cle of winter, but flying fish skim over a warm sea of amethyst, indigo and jade. Or, if you den shower and flame trees g of summer or autumn, you'll come when th bloom in spri play golf where the thermometer never goes above 85°, Hawaii's hotels range from a $4,000,000 pal- ace on Waikiki Beach to quiet cottages that nestle under the palms and Aau trees. It’s only astep from their ultra-modern comforts to the ror? LASSCO LINE From £63.Sngeles Sailings every Saterday over the delightful Southern liners and popular cabin cruisers. 2 y tours on alle expense tickets Ask at any authorized agency of at offices of the Los Angeles Steamship Company: 730 South Broadway, Los Angeles; so§ Fifth Avenue, New York; 140 South Dearborn, Chicago, 685 Market Street, San Francisco, 217 Bast Broadway, San Diego, California 0 lux also econo! ‘or beautiful illustrated booklet colors and copy of “Tourfax™ travel Suide, mail this coupon today to primitive ways of the South Seas—from dress and bridge and dancing to torch-fishing on a coral reef at midnight, with an old Hawaiian to point out the shapes of strange-named painted fish. Golf on scenic courses everywhere; inter- island cruising among the fairy islands of Kauai, Oahu, Maui and Hawaii; deep-sea fishing for swordfish, ono, wlua and tuna; Oriental bazaars; swimming, surfboarding, outrigger-canoeing; HAWAII trips to volcanic wonderlands where forests of giant tree-ferns lie along the motor roads. You must stay long enough to see it all! » 2,000 miles each way, need not cost more than $400 or $500, including all steamer fares and your hotels and inter-island sightseeing for a two weeks’ stay. You can even go for less—or stay longer—or, of course, pay whatever you like for de luxe accommodations equal to those of Europe's most renowned resorts. The round trip from the Pacific Coast, Ask your local ticket man, He can book you direct from home, via San Francisco, Los An- geles, Seattle or Vancouver without passports or formalities—this is U. S. A. ror MATSON LINE From San Sroncixo Sailings every Wednesday, and every other Saturday, over smooth balmy seas on famous Matson ships. Fast de luxe steamers and popular one-<iass liners. Regula! sailings also from Seattle. Attractive all-expense shore trips, See your travel agency or Matson lines Market St., San Francisco; $3§ Fifth Ave., New York, 140 So. Dearborn, Chicago, $10 W, Sixth 814 Second Ave., Seattle Fourth St., Port! HAWAII Tourist BUREAU Nome—___ C#iddres comicbooks.com