Life, 1928-12-21 · page 2 of 36
Life — December 21, 1928 — page 2: what you’re looking at
What you’re looking at
This is **not satire or political commentary**—it's a straightforward automobile advertisement for the Stutz car, appearing in *Life* magazine (which published both humor and ads). The ad highlights the Stutz's practical winter performance: its low weight provides traction on snow and ice, while its power and speed enable safe driving on treacherous roads. The decorative frame and formal typography reflect 1920s-era advertising aesthetics. The tagline "low-weight means safety, beauty, comfort, speed" emphasizes how the car's engineering solves real problems for motorists in snowy climates. This was a significant selling point when winter driving was genuinely hazardous and many cars lacked reliable traction control or modern safety features.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
L ° we IN SNOW THE STUTZ SHINES IN RADIANT BEAUTY. ITS LOW SWUNG WEIGHT GIVES UNMATCHED SECURITY EVEN ON THE SLIPPERIEST PAVEMENTS. ITS GREAT POWER AND NIMBLE SPEED GIVE IT EASY MASTERY OF SNOW-CHOKED ROADWAYS. THE BEAUTY OF SAFETY! AND ADDED TO THAT IS THE RE- SPLENDENT ELEGANCE OF AMERICA’S QUALITY CAR. THE LOW-WEIGHTED STUTZ UR f- 0). 8 ot MEANS SAFET-Y-BEAUTY-COMFORT.-~SPEED comicbooks.com