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Life, 1927-01-06 · page 38 of 39

Life — January 6, 1927 — page 38: what you’re looking at

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Life — January 6, 1927 — page 38: Life, 1927-01-06

What you’re looking at

This page contains two distinct sections: **advertising and satirical humor**. The top half promotes Venice, Florida as a resort destination, emphasizing golf, beaches, and tropical amenities—typical real estate marketing of the 1920s land boom era. The bottom section satirizes **movie industry pretension**. Two characters (Fan and Fannie) discuss a fictional film called "Getting the Money," breathlessly name-dropping numerous silent film celebrities (Chaplin, Mary Pickford, John Barrymore, Bebe Daniels, etc.) and production credits. The joke's point: the conversation obsessively catalogs every minor contributor and star while revealing the actual *film title and plot* are afterthoughts—mentioned only at the very end when asked directly. This mocks how 1920s cinema fans and industry folk prioritized star power and prestige names over substance. The satire suggests that in an era of celebrity worship, the actual movie content became irrelevant compared to *who* made it.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

PORTO TUR GER Ee E COMPANY 103 Venice Bivd., Venice, Florida VENICE THE ONLY WEST COAST CITY ON A MAINLAND BEACH Fe crrrereraroracarate secre SATEzSeRSNESTEESED One Hundred Things to Do at ~ VENICE GOLF. Two lovely courses, bathed in Florida's per- petual sun, invite the golfer to his favorite sport under conditions almost ideal. Built and cared for by the well-known Carl H. Anderson, the Venice course offers sporty difficulties but no tragedies to the average golfer. Across the picturesque Tamiami Trail from the first tee are the hotels and the Model City; beyond them the sparkling waters of the Gulf and the shining sands of Venice's Mainland beach. Inland from the tee are the fertile farms of Amer- ica’s most interesting agricultural development, and the tropical beauty of the Myakka River, teeming with fish and game. Good roads, hunting, sailing, game fishing, tennis, speed boating, horseback rid- ing, home-grown fruits, vegetables and milk. Hotel rates fixed at $5 to $15, with 60% of rooms $5. Apartment house space available.Write for booklet. FLORIDA Special Post-Holida y Offer For a short time only, Lire will enter subscriptions in combination with the magazines below at these unusually interesting prices. LIFE with Forum. with Harper's Magazine. with Golden Boo with Scribner's... = with Cosmopolitan ...... = with House Beautiful ........ ...... E with Arts & Decorations........ with American Mercury Nat praratatatatareterareretetet OT OTE TOTOUOTOTESOT Regular Special Offer $7.50 6.50 6.50 6.50 6.50 6.00 6.00 8.00 $9.00 8.00 8.00 7.50 8.00 BUSH TORMIMAL PRINTING CORPORATION, BROOKLYN. MEW YORK A Rabid Movie-Fan Chat) Fax: My dear, have you seen the new “Useless Picture” produc by the Gargle-Bozo-Strudel Cor poration? Fannie: No, but I want to if Gas.) ton Axelrod the Supervisor. | adore everything he turns out! Fan: Well, honey, he was—and I know you'll be even more anxious to” see it when I tell you that Eric Blah wrote the scenario. 4 That sounds just dandy s the photographer? ; : None other than Ferdinand Pilsner himself, and believe me, 7 every cnv of the 8,657 feet is a per ct gem! , Fannie: You have me all a-twitter. I can hardly wait until I see it. Do you know who did they and editing? No—imagine some stupid employ leaving vital information | like that off the film! Fannir: It is a shame. ited the titles. Pan: They're positively ench: H. Oswald Gump and Flo D" ‘Trop did them. From all you've told me, | this must be one of the best photo- plays of the season. Incidentally, who directed it? Fan: It is a Simon Asthma Pro- duction, and the Assistant Director] was—oh, yes, Cecil Flopp. ste: Well, I must hurry. I'll phone you to-morrow and tell you how I liked the picture. Good-by, Fan—oh, by the way, what's the title of the picture, and who is in it? Fan: Glad you asked. It is “Ge ting the Money,” and the cast in- cludes Charlie Chaplin, Thomas Meighan, Norma Talmadge, Adolphe | Menjou, Bebe Daniels, Richard Dix, Mary Pickford, John Barrymore, Eddie Cantor, and others you'll probably recognize. But don't] worry about that—the costumes by Eunice are gorgeous. Sof long. B. J. LL. I hope® LIFE, $98 Madison Avenue, New York City Tene lose check (we will send bill if you prefer) for which please send magazine checked at left Name Street City State comicbooks.com