Life, 1927-01-06 · page 2 of 39
Life — January 6, 1927 — page 2: what you’re looking at
What you’re looking at
This is **primarily a Sheaffer pen advertisement**, not political satire. The page promotes Sheaffer's Lifetime fountain pens and desk sets, emphasizing their superior quality and reliability compared to imitators. The decorative border elements—ornate scrollwork designs—serve as visual embellishment typical of early 20th-century advertising. The silhouetted inkwell and pen illustration reinforce the product's elegant desk aesthetic. The text's key claim: Sheaffer's original pens maintain "instant action" without drying out, backed by a lifetime guarantee. A "little white dot" distinguishes genuine Lifetime pens from counterfeits flooding the market. Pricing ranges from $10-$30 complete. This reflects genuine commercial competition in fountain pen manufacturing during that era, not political messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lentify the Liferme pen by chis This Sheaffer idea brings new beauty to your desk Crowded with imitations is the field in which Sheaffer's Lifetime® desk set stands supreme. For imitation is ever a flattering, consequence of brilliant success. But, as usual, the original leads the field—and by a farcry. Its outstanding, beauty has won the world. The dependable receptacles keep ever in writing trim the nibs of Life- time pens, always ready for instant action. No dipping, —the point will not dry. And the Lifetime guarantee assures you the benefit of their instantaneous service forever—with no further cost to you. There is but one original and that you can spot by the little white dot. Prices $10 to $30, complete with Lifetime pens Regular Lifetime pen, $8.75. Others lower HEAFFER’S PENS*>PENCILS*> SKR ‘W.A. SHEAFFER PEN COMPANY - FORT MADISON. IOWA NEW YORK ~ 60 FIFTH AVENUE LONDON ~ 19° REGENT STREET WELLINGTON, NEW ZEALAND ~ 8 MANNERS STREET SYDNEY, AUSTRALIA - 160 GEORGE STREET, WEST comicbooks.com