Life, 1923-11-29 · page 33 of 38
Life — November 29, 1923 — page 33: what you’re looking at
What you’re looking at
This is primarily a **advertising and promotional page** from Life magazine, circa 1920s. The **cartoon** (lower left) depicts golfers behaving wildly in an elevator when someone named "Jones" calls his floor—a visual gag suggesting these men are so obsessed with golf that hearing a name associated with golfing causes extraordinary commotion. The humor relies on exaggerated reactions to a mundane office moment. The page also includes: - A **Dean's bakery advertisement** promoting their Christmas plum puddings as a prestige product for New York's wealthy families - A **shoe lacing hooks advertisement** emphasizing consumer choice - A **Life magazine promotion** for next week's Christmas issue, humorously referencing *A Christmas Carol* by naming "Mr. Scrooge, Jeremiah, and Wm. H. Anderson" as the only people NOT urged to buy it The page reflects early 20th-century consumer culture, with luxury goods marketed to the affluent, and demonstrates Life's satirical humor through absurdist situations and literary references.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Christmas Plum Pudding and from & Wer I arer’s convenience—Shoe Lacing Hooks. ® Your retailer can sell you shoes with lacing hooks Insist on having what you want! RITHEE, gentle lady, hast known that ,or four and eighty years New York’s fairest and gayest have seen to it that their Christmas Plum Puddings and their Christ- mas Cakes come from Dean’s? Alas, you really must order early now. New York’s old and new families of consequence feel that nothing but Dean’s, in the way of plum puddings and cakes, really expresses Christ- mas. ‘Why? There just are no other Plum Puddings and Christmas Cakes like Dean’s. Prices on request Orders of Three Dollars or more prepaid East of the Mississippi 628 New York Fifth Avenue ~ ound City Established 1839 THE CHRISTMAS ife OUT NEXT WEEK Everybody but Mr. Scrooge, Jeremiah, and Wm. H. Ander- son is requested, nay urged, to lay in a stock of Christmas fun and jollity by edging up to the nearest news-stand and buying next week’s issue. Chester l Ga | | EXTRAORDINARY BEHAVIOR IN AN ELEVATOR OF SEVERAL | GOLFERS WHEN JONES CALLS HIS FLOOR. comicbooks.com