Life — November 29, 1923 — page 31: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life and Letters (Continued from page 20) Purely because of its material, how- ever. It deals with a thoroughly good woman in a setting totally void of high- lights. That is saying about enough, I think. But the Merrick touch is there, and his old, underlying idea that the spirit can remain unbroken in the face { the most distressing and pitiful odds. And how distressing and pitiful Mer- rick can make them! When I realized that another of his heroines was setting off for London with only a pound in her pocket, I knew exactly what was going to happen. And it did. The poor get poorer in a Merrick novel with in- credible rapidity. And he makes their nguish seem so real that the reader reacts to it physically as well as sym- hetically. When Mary finished that agre tea which she bought with her last pence, I subconsciously drifted in the direction of the icebox. Her ex- perience as a book agent touches the prings of tragedy. Merrick knows much about the life f the theatre and much about London. He also, as has so often been said of him, knows a good deal about women. The thing I like best about him is that he never mentions the last fact himself. “SiLk,” by Samuel Merwin (Hough- ton Mifflin), is romance and adventure » the nth degree, and not underwritten sense by the houses of Cheney illinson, as you may have imagined. Don’t be afraid to begin it. You won't strike a single cocoon or silk worm. ad, it deals with the adventures of Jin Po on a secret mission to learn here the great silk export of China is cing. There is plenty of true love and \ir-breadth escaping and also a splen- lid chance for Mr. Merwin to make the st of what he knows about China. Diana Warwick. Out Front “On, look! There’s the actor that played in that what-you-call-it play by Thingamajig last winter....And in the next act she falls in love with him.... Doesn't that k just like a real moon!...Yes, this is ing-room of Who's that with Harry Stuffleby?...I bet the fel- low with the beard did -No, this is twenty-seven years later....Is that a oupee he's wearing?...I knew all the time he was the detective....Do you think she’s crying or just pretending? --.We haven't missed so much. It's only quarter to ten....I wish you'd ask the usher for a program....And there are the Flufflewits in the first row.... Is that a real baby?...Doesn’t*the vil- lain look just like Jack Muttleford?... { wonder what the next train is after the eleven-ten.” Overtime in Making Reduces Overtime in Selling UCCESS is another word for overtime. And the more overtime there is in the merchandise the less over- time it takes to find a market. The success of Lucky Strike was instantaneous because the produc- tion of Lucky Strike was delayed 45 minutes for the Toasted Process. And the sale of Lucky Strike con- tinues to grow by leaps and bounds because we have never departed from the basic principles of the original Toasted Formula. We still take 45 minutes Over- time to seal the flavor in. But it doesn’t take any Overtime at all to keep the flavor sold. CHANGE TO THE BRAND THAT NEVER CHANGES LUCKY STRIKE ITS TOASTED comicbooks.com