Life, 1917-05-24 · page 6 of 7
Life — May 24, 1917 — page 6: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not political satire. It features three product advertisements: 1. **Rinex Soles** (shoe rubber): A major ad showing comfortable shoe soles, targeting both first-time buyers and repeat customers seeking durability. 2. **Boston Garter** (hosiery): An ad encouraging readers to "Dress Up!" and retain youthful spirit by purchasing quality garters, sold by George Frost Co. in Boston. 3. **Dunlop Golf Balls**: A smaller ad promoting golf balls as superior for accuracy and distance. The left column contains a book review of Mary MacLane's autobiography, unrelated to advertising. The page reflects early 20th-century consumer culture and marketing strategies targeting middle-class American readers seeking quality products and self-improvement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
nel OW er, he the ta nce The ‘Latest Books IFTEEN years ago this spring Mary MacLane, a Butte, Montana, under- study of Marie Bashkirtseff, published an autobiographical blurb that made her for a time a top-liner in literary vaude- ville. The book sold by thousands. Its sixteen-year-old author came cast; was interviewed by all the papers; was" that's she'd" for a while on the Great White Way; and then, after writing a scarcely noticed second book called “ My Friend Anabel Lee,” disappeared. She has just published a sequel, or supplementary re- port—a sort of thirty-one-year-old self- survey by an ingrown infant phenomenon —called, “I, Mary MacLane” (Stokes, $1.40). It consists of a series of mood studies, most of them morbidly, and some of them pathologically, introspectiv many of them psychologically interesting, and some of them of an uncanny acute- ness and witch-like beauty. D Mary MacLane been joyously self-expressive instead of morbidly self-consuming—Iyrical instead of ana- ETAIN the spirit and enthu- siasm of youth—quicken your 4 interest in the affairs of every day life — enjoy the rejuvenating influ- ence of new things—DRESS UP! And because Boston Garters do their important work unseen, don't let them be the last things you think of. Follow your natural impulse and keep them fresh and lively. The added comfort repays you. Take home a new pair today Boston Garte EVERYWHERE GEORGE FROST CO. - Maeno yo are going to like your Rinex Soles from the first day you have them on—they're so comfortable from the start, so soft and pliable, so sure-footed. And the big return they give on your small investment in the form of long wear is going to make you a friend of Rinex for life. Rinex Soles are not rubber, not leather, but a scientific, synthetic product of the world’s largest rubber manufacturer—infinitely better for shoe-soles than either rubber or }.ather. Rinex Soles wear down slowly, evenly—not in short-lived layers like leather soles of nowadays. They are the shoe-tread of successful men and women everywhere. Modern sons and daughters are being brought up on. Rinex Soles. Buy your first pair—either on new shoes or re-soling for old ones— you won't need urging after that. Many thousand first-class stores have new shoes with Rinex Soles in stock. Thousands of repair shops have Rinex Soles for re-soling. The genuine have “Rinex Sole” stamped in the shank. Look for this name. Sole and Heel Dept., 1790 Broadway, New York 60 High Street, Boston lytical—she would have been a true con- richness of in temporary poet; singing to her own more like a generation, in terms of her own aware- ness, the immediacy of their unnoted liv ing. She is, in fact, a contemporary poet with engines reversed, There seem, on - — the other hand, to be a good many non contemporary pocts these days whose work does not very vitally touch or express the present generation, but whose liter ary immortality is confidently banked upon by the constituted authorities. This is a sort of licensed. gambling in futures In black, white and tan at first-class shoe-stores and repair-shops. ‘United States Rubber Company ery—all of which seems mising nineteenth-cen tury poet, born too late and then cut off untimely, like an August-hatched chicken DUNLOP GOLF BALLS in the bread of the spirit. It makes food EVEN though you fluff the ball hard to get now without guaranteciny cheap meals ahead. It forces us either to go hungry for poetry or to steal our poets out of the critical ash barrel And our grandchildren, after all, may not cash in on our paper prophets. AMES ELROY FLECK C884. J 1915) seems to have been one of these presumable immortals, although a non- authoritative reader wonders why. He had an inborn need for metrification, a native flair for exotic visionings, a slow ripening gift of wizardry with words and a mind lately, but rapidly, growing in $10 per dozen For sale by Golf Professionals OUNLOP RUBBER CO., Ltd. Birmingham, Eng. off the tee you can win on the green with the DUNLOP, which not only is a record- smashing driver ié for accuracy in the short game. Use DUNLOPS this year and win! "29° is medium, “31” is heavy ut is unequalled 85¢ each comicbooks.com