Judge, 1937-12 · page 6 of 39
Judge — December 1937 — page 6: what you’re looking at
What you’re looking at
# Content Analysis This page is **primarily an advertisement**, not satirical content. It's a 1937 insurance marketing piece from Union Central Life Insurance Company promoting their "Family-needs Forecast" service. The ad targets fathers by emphasizing their responsibility for their family's financial security after death. It lists "seven separate needs" a widow and children would face, positioning life insurance as the solution. The small coupon section at bottom includes company officers' names and a mail-in form. **No political cartoon or satire is present.** This is straightforward 1930s-era insurance marketing that appeals to masculine duty and family protection—typical advertising strategy from that era before modern consumer protection regulations. The "Judge" magazine apparently carried substantial paid advertising alongside its satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Enmily-needs leet. ce a remarkable new aid for thoughtful fathers IF YOURS IS AN AVERAGE FAMILY, your death would leave your wife and chil- dren facing seven separate needs. For some of these needs, life insurance can best provide definite lump sums of money. For others, not lump sums but a guaranteed flow of income to meet the family’s expenses as they vary with the children’s growing up. To foresee all seven of the vital needs, and to provide for them in the order of their im- portance to your family's happiness—to do this at minimum cost and without leaving serious gaps in your family’s protection—re- quires specialized knowledge and experience that most fathers have no chance to acquire. Now you can foresee all seven; can plan to meet them most economically Now, so that every father can give his wife and children the wisest, most far-reaching protection within his means, Union Central Life has developed a new service never be- fore available. It is the “Family-needs Fore- cast""—a remarkably simple method for find- ing out just how well your life insurance would meet your family’s inescapable needs. The “Family-needs Forecast” is based on our intimate knowledge of several million fatherless families, over a period of more than 70 years. There is near you a Union Central Life representative, capable and understanding, who will be glad to show you how to use this Forecast . . . how you your- self can check your life insurance against the actual needs it might suddenly have to meet. No cost or obligation—just mail the coupon. The UNION CENTRAL LIFE Insurance Company A $300,000,000 INSTITUTION . . FOUNDED IN 1867 sietisita enure: THE UNION CENTRAL LIFE INSURANCE COMPANY NEW YORK OFFICE PHILADELPHIA OFFICE C. B. Knight Agengy. Inc., H. Sheridan Baketel, Jr., Manager, Walter F. Barton, President, 1400 S. Penn Square, 23 Broadway, Philadelphia, Penna. New York, N.Y. NAME__ ADDRESS. arTry_—_______ STATE 4 ‘The Union Central Life Insurance Ca AD ENOUGH that a mother, a housewife, should suddenly have thrust upon her the full responsibil. ity for her family’s financial future. But how much worse when her husband leaves her life insurance with- out plan or definite purpose—a sum of money which she must care for, must somehow transform into units that will meet her family’s seven vital needs. Your own wife need never know this care and anxiety, if you send for the ‘Family-needs Forecast” now. Just fill in and mail the coupon. comicbooks.com