Judge, 1932-09 · page 3 of 36
Judge — September 1932 — page 3: what you’re looking at
What you’re looking at
This page is primarily an advertisement for the Book-of-the-Month Club, not a satirical cartoon. It features portraits of five editorial judges: Heywood Broun, Christopher Morley, Dorothy Canfield, William Allen White, and Henry Seidel Canby. These were prominent American literary critics and intellectuals of the early 20th century whose names lent credibility to the club's book selections. The ad emphasizes that membership is "free" and costs "nothing to belong," while promoting the exclusive two-volume Sherlock Holmes memorial edition as an incentive. The persuasive text argues that joining requires minimal effort and offers significant benefits through book dividends and curated selections. This represents early direct-mail marketing targeting educated readers, leveraging celebrity endorsement before modern advertising terminology existed.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
—for your library The Complete SHERLOCK Homes in two volumes—1000 pages each—SIR ARTHUR CONAN DOYLE MEMORIAL EDITION —if you join the Book-of-the-Month Club now. It costs you nothing to belong... A great many people (we know) have been inclined to join the Book-ofthe-Month Club, but have neglected to do so largely through oversight. This special offer is made, frankly, to overcome this procrastination by making it worth while for you not to delay longer. We suggest, simply, that you get full information now about what the Book-of-the-Month Club docs for you, and then decide once for all whether you want to join, The fact that close to 100,000 judicious readers belong to the organization — that they include many of the most prominent people in the country, in every profession and every walk of life—that not a single onc was induced to join by a salesman, but did so after simply reading the facts about what the Club now does for book readers —all these are indications that it is worth your while at least to get the facts about the Book -of-the-Month Club as quickly as possible, and then (if you want to) join. Many people do not realize, for instance, that they may receive the various advantages of being a member, and yet buy as few as four books a year, if they find no more they want out of from 200 to 250 reported upon by the judges. Surcly, within the next year, the judges shown here will recommend at least a few new books you will be very anxious not to miss. Why not — by joining the Club— make sure of getting these, get the many other advantages the organization gives book-readers, such as book-dividends, and also get this two- volume Sherlock Holmes, free? Send the coupon below at once, for full details as to how the Club operates. IMPORTANT—Please Read This is the firse time in the BOOK-OF-THE-MONTH CLUB, INC. United Seates that all of Sherlock 386 Fourth Avenue, New York, N. Y. Holmes (four novels and fifty-six shore stories) have been printed Please send me, without cost, booklet outlining in one collection. The complete jow the Book-of-the-Month Club o: i contents ute , VOLUME TWO H [eguest involves me ia 0 obligation to subscribe \soxplene acer to your service. VOLUME ONE a Veter of Fs The Adventures « ee Heary Seidel Canby urman (a Suse mrs * The Case Bock cf Sherlock Holmes The Editorial Board o| UP ther were) the Book-of-the-Monti Club ro throwgh Book-of.the-Month Club (Canada) Limited comicbooks.com