Judge, 1932-09 · page 2 of 36
Judge — September 1932 — page 2: what you’re looking at
What you’re looking at
# Analysis This is primarily an **advertisement for Ethyl Gasoline** from the Ethyl Gasoline Corporation (New York City), not satirical content. The page uses visual analogies rather than political cartoons. The "Stairs...or Elevator?" and "Gasoline...or Ethyl?" comparisons suggest that Ethyl Gasoline offers superior performance and comfort versus regular gasoline—a smoother, more efficient "ride" to your destination. The right panel titled "Seeing is Believing" shows microscopic comparisons of ordinary gasoline versus Ethyl fuel, attempting to demonstrate technical superiority. This represents early 20th-century automotive marketing, emphasizing that Ethyl fuel, despite costing slightly more, delivers better engine performance and reliability, ultimately saving money long-term. The advertising targets middle-class car owners seeking convenience and efficiency.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SEEING tM BELIEVING Or.c.c. 1932 . AS there are two ways to reach an upper floor, so there are two ways to go places in your car. You can use regular gas- oline and get there, or you can use Ethyl Gasoline and enjoy the even flow of velvet power that lets you relax in your seat— and drive in comfort. Here’s the pleasant surprise: It costs less to travel the pleasant way. Ethyl Gasoline makes your car run so much better that it actually saves money in the long run. Buy ETHYL GASOLINE 22k: comicbooks.com